BrandReinvention
Paris, Texas—and the New Geography of Relevance
JCPenney has spent years trying to find its way back into relevance. Not through a single campaign, but through a series of decisions—each one suggesting a brand that understands it must change not just what it sells, but how it shows up in culture. Its latest moves are deceptively simple. And that’s exactly why they […]
2 mins read
Mr. Clean Comes Out of Retirement: A Lesson in Ageless Brand Advantage
A 68-year-old brand icon briefly retires—then returns with new product ideas and a social media comeback. The message for marketers: longevity and reinvention are not opposites. When Mr. Clean announced his retirement last month, the internet reacted the way it often does when a familiar figure steps away: with nostalgia, curiosity, and a little disbelief. […]
3 mins read