AIAdvertising
The End of Time as Currency
AI, Agency Economics — and the Reinvention of Value For decades, agencies have measured value in time. Hours sold.Teams staffed.Retainers calculated against capacity. Artificial intelligence is now quietly dismantling that logic. A new report from VoxComm, entitled Redesigning the Agency Value Model, argues that AI is not simply transforming agency workflows — it is destabilizing […]
3 mins read
SIGNALS FROM THE SEASON
What Christmas Revealed About Trust, Humanity, and Marketing As the holiday season fades and marketers begin shaping the year ahead, a few Christmas campaigns linger — not because they “won” the season, but because of how audiences reacted to them. These questions build directly on themes we explored earlier this season in our holiday advertising […]
5 mins read