16 Mar, 2026

Signals, Insights, & Perspective

Interpreting What Matters in Global Marketing

Sign Up for Our Newsletter

The Internationalist connects the people and ideas in international advertising, marketing and media through content, thought leadership, community and collaboration. Marketer driven, The Internationalist has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building. The Internationalist is available in print, online and in-person—through Think Tanks, Awards and Summits—all to better serve the needs of this community.

AgencyModels

The End of Time as Currency

Deborah Malone0Tagged , ,

AI, Agency Economics — and the Reinvention of Value For decades, agencies have measured value in time. Hours sold.Teams staffed.Retainers calculated against capacity. Artificial intelligence is now quietly dismantling that logic. A new report from VoxComm, entitled Redesigning the Agency Value Model, argues that AI is not simply transforming agency workflows — it is destabilizing […]

Read More
3 mins read