Brands&Women’sSports
Parity Reveals a “Silver Lining” for Athletes and Brands through Support of Women’s Sports…
Leela Srinivasan, CEO of Parity, the platform that connects female athletes with brands, discusses some key takeaways from the organization’s latest study, “Beyond the Game: Exposing the Economic Realities of Professional Women Athletes.” Based on real data from 500 professional women athletes across 55 sports, she warns that, sadly, the study does not make for comfortable reading. […]
New Parity CEO Leela Srinivasan Aims to Create Economic Opportunity for Women Athletes through Brands and Fans
No one denies the power of men’s sports. The passion for women’s sports, however, is growing exponentially. And that makes Parity’s new CEO Leela Srinivasan very happy. While Deloitte predicts that TV and sponsorship revenue for women’s sports will soon exceed $1 billion globally, Leela is focused on a more alarming statistic: currently less than 1% of sponsorship […]