BrandMilestones
How Brands Can Recognize the Past While Looking Toward the Future
The Smokey Bear Wildfire Prevention campaign is the longest-running PSA campaign in U.S. history, a partnership of the USDA Forest Service, the National Association of State Foresters, and the Ad Council. Smokey’s first ad appeared in 1944, with the character pouring a bucket of water onto a fire, accompanied by the slogan “Smokey Says — Care […]
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