CulturalRelevance
The World Cup Brought Generations Together. Did Marketing See It?
What one of the world’s greatest shared cultural experiences can teach us about multigenerational marketing. Before the FIFA World Cup began, The Internationalist’s GenMORE+ Initiative posed a slightly different question about the world’s biggest sporting event. Not simply: Who is watching? But: Who is watching together? We wondered whether a tournament capable of bringing much […]
AIMM’s Lisette Arsuaga Discusses How High-Growth Brands Embrace Strong Cultural Relevance & Inclusion…
Lisette Arsuaga, Co-Founder of AIMM, ANA’s Alliance for Inclusive and Multicultural Marketing, has long been an advocate for demonstrating how high-growth brands are also those with strong diversity and inclusion attributes or “cultural relevance” that is embedded throughout all marketing touchpoints. Recently, AIMM conducted a survey through the Cultural Inclusion Accelerator (CIA) to better understand consumers’ […]