16 Jul, 2024

BMC’s Martyn Etherington Discusses “Lean Marketing” and the Role of a “Growth CMO”

Martyn Etherington is the Chief Marketing Officer of BMC Software, a Texas-based IT services/consulting and enterprise application software company with annual revenues of $2.2 billion.  He is a strong believer in the importance of acting as a “Growth CMO,” and often attributes success to adopting a sense of “fearlessness” in that role.   Additionally, he views marketing […]

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