MarketingGrowth
WFA’s Stephan Loerke Discusses the Drivers of Successful Marketing Organizations of the Future…
Stephan Loerke, CEO of the World Federation of Advertisers (WFA) recognizes that marketing’s rapid transformation shows no sign of waning. Despite the influx of technological innovations, changing consumer expectations, and novel brand-building strategies, he acknowledges that marketers must consistently address one enduring requirement: the imperative for marketing to deliver measurable business value. The Marketer of […]
Transcending the CEO-CMO Understanding Gap
There’s little doubt that the CEO-CMO relationship is business critical. The last few months have seen several authoritative studies that consider CEOs’ understanding of marketing, as well as their perceptions of CMO performance. While there are obvious differences in the research, when the studies are looked at together, several interesting trends emerge that paint a more […]
ANA’s Bob Liodice Talks About Dynamic Change, Opportunities, and the Optimism of 2024 …
Bob Liodice, chief executive officer of the ANA, certainly understands both the challenges and opportunities marketers face today. As he anticipates the key issues and trends of 2024, Bob considers both large, defining topics like the effect of Gen AI on the industry and how a central ANA tenet like “growth” is continuing to develop, […]