27 Jul, 2024

P&G’s Taide Guajardo and ISBA’s Phil Smith Aim to Ensure All Ads Are Accessible to People with Hearing or Vision Loss 

The World Health Organization (WHO) reports that one out of every thirteen people have enough hearing or vision impairment to depend on captioning and descriptive audio for their media use.  By 2050, WHO also anticipates that 2.5 billion people will be living with some degree of hearing loss. While these statistics may seem overwhelming, the Ad Access Alliance, […]

7 mins read

Parity CEO Leela Srinivasan Champions Research on Women’s Sports to Find that Brands Have a Massive Opportunity… 

Parity was created in 2020 to close the gender income and opportunity gap in professional sports, and CEO Leela Srinivasan has been in her role for a year. To help revolutionize the financial model for women athletes and create meaningful opportunities for brands, she has championed what may be the most extensive study of women’s […]

8 mins read

Michael Kelly of World Bicycle Relief Discusses a Viable Nonprofit & Social Enterprise Model Relevant to Brands…

Michael Kelly has worked in digital media and communications strategy roles at consumer packaged goods and technology companies for much of his career. Several months ago, he accepted his “dream job” as Communications Director of World Bicycle Relief. While he’s a cycling enthusiast, he’s also passionate about the mission to supply bicycles to remote regions of the […]

6 mins read