Sunny Sky’s Manos Spanos Discusses Innovation and Technology Amid Marketing’s Many Business Goals…
Throughout his career, Manos Spanos has been consistently motivated by the intersection of marketing, innovation, and technology—whether working for large multinationals or startups. Now, as the Chief Commercial Officer of Sunny Sky Products, a leading producer of beverage solutions, he talks about turning bold ideas into realities while offering his perspective on the potential of AI, […]
Marketers Admit to AI’s CAPABILITY-MATURITY PARADOX
INSIGHTS Survey Results: AI implementation Success Depends More on Human and Organizational Factors than on Technological Capabilities From the ANA’s “Marketing Word of the Year,” to CES® to the World Economic Forum, businesses now recognize that the rapid advancements in Artificial Intelligence have reached a critical juncture in our relationship with technology. Yet, success in […]
We’re All Marketers Now
It’s not often that a business headline captures your attention and then continues to make you think. “Is your entire company thinking like a marketer? It should be.” This simple question and answer appeared in a recent email newsletter from McKinsey, linking to a series of articles. It made me consider how attracting and respecting […]
Parity Reveals a “Silver Lining” for Athletes and Brands through Support of Women’s Sports…
Leela Srinivasan, CEO of Parity, the platform that connects female athletes with brands, discusses some key takeaways from the organization’s latest study, “Beyond the Game: Exposing the Economic Realities of Professional Women Athletes.” Based on real data from 500 professional women athletes across 55 sports, she warns that, sadly, the study does not make for comfortable reading. […]
4As Marla Kaplowitz Discusses an Agency Business Amid Constant Change
Ask Marla Kaplowitz about her outlook for the agency business in 2025, and she’ll begin by reminding you that ad agencies operate in a constantly evolving environment. In fact, she says, “They often do their best work and deliver their greatest value during periods of significant change.” While she alludes to volatility and uncertainty throughout the […]
ANA’s Bob Liodice Discusses AI’s “Clarifying Moment” and Anticipates 2025’s Top Marketing Issues…
Bob Liodice, the ANA’s chief executive officer, is bullish on AI. Not only has the term been chosen three times by ANA members as the “Marketing Word of the Year,” but he believes that GenAI has the capability to help his members become better marketers. “AI,” he says, “will change the entire productivity scale. Marketers are […]
A Pivotal Year Ahead: Upcoming Advertising, Marketing, Media, and World Events!
The new year wake-up call of CES® 2025, the world’s most influential technology event, returns to Las Vegas on January 7-10, 2025. It is soon followed by the 54th Annual Meeting of the World Economic Forum, which will again descend upon the Swiss village of Davos from January 20 to 24, 2025. The focus? Collaboration for the Intelligent Age or “Responding to geopolitical […]
McDonald’s Launches Adult Meal with Squid Game Candy Challenge ONLY in Australia
The fast food chain’s promotion with Netflix’ Squid Game began in Australia on Dec. 12, 2024. McDonald’s has long tapped into popular culture and entertainment, and most people will remember Happy Meals that featured toy characters from movies like Aladdin or The Lion King. However, in December 2024, the quick-service restaurant teamed up with Squid Game, the fictional […]
Madison and Wall’s Brian Wieser Discusses Pros & Cons of a Merged Omnicom-IPG and the 2025 Industry Outlook…
Brian Wieser is one of the few people who can outline a career with such roles as investment banker, equity research analyst, long-time agency executive, and developer of two of the global advertising industry’s most widely relied upon data sets. His firm, Madison and Wall, operates at the intersection of how trends in media spending and […]
John Price Shares a 2025 Latin America Forecast Essential to Marketers…
John Price has focused his career on studying Latin American markets and guiding the world’s largest companies on how best to grow and defend their business interests in the region. He is one of the pioneers of market intelligence and an expert thought leader in Latin American business and political and economic trends. Each year, John […]