May 2023
Halcyon’s Kate Goodall Urges Marketers to Step Up to the Inevitable Impact-Driven Future of Business.
Kate Goodall has spent a good portion of her adult life supporting companies that have created both sustainable and disruptive new brands. As Co-Founder and CEO of Halcyon, an incubator for early-stage impact ventures, she has formed several strong opinions about business. Kate often talks about “the inevitable impact-driven future of business” and “the rise of values-driven […]
Joanne Davis Interprets the Extensive Change Now Occurring at Both Agency and Marketer Organizations…
Joanne Davis of Joanne Davis Consulting has a reputation for helping to find a still point in the constantly churning world of client – agency relationships. As a long-time senior advertising leader and brand builder, she lived through hundreds of agency searches. When she started her company 20 years ago, she promised her clients (and herself) […]
Eric Feinberg Discusses Anticipatory Intelligence and What Marketers & Agencies Can Do About Social Media Safety…
Eric Feinberg is a leading expert on cyber information warfare and is Vice President of content moderation for the Washington, DC-based nonprofit called the Coalition for a Safer Web (CSW). There he works with former Ambassador to Morocco, Marc Ginsberg, to shed light on terrorist extremist content, hate speech, violent activity, and illegal drug sales on […]
Colin Westcott-Pitt Discusses Growing a Billion-Dollar Brand and the World’s #1 Sports Nutrition Product
Colin Westcott-Pitt has been a well-known drinks marketer for much of his career, and many will remember his acclaimed work for Dos Equis and its “Most Interesting Man in the World” initiative. For the past several years, however, he has turned his attention to the global development of the Glanbia Performance Nutrition Brand Portfolio, which includes […]
The WFA, with Kantar Research, Offers Imperatives on Marketers’ Role in Sustainable Actions. Özlem Şentürk Explains…
The World Federation of Advertisers has been proactive in linking sustainability with marketing imperatives. From the launch of their Planet Pledge to recent conversations about the Green Hush, the WFA continues to provide marketers worldwide with ways to consider climate action. At their annual Global Marketer Week Conference in late April, they took another important step […]