Marla Kaplowitz has spent a long career at ad agencies, and now as CEO of the 4A’s (American Association of Advertising Agencies), she is helping her members navigate the constantly changing agency world. She sees her role as ensuring that agencies remain relevant, compete successfully, and have the resources to flourish. Today, she anticipates how […]
Jared Belsky, Founder & CEO of Acadia, the recently launched and highly successful Atlanta-based agency, has been on both the client and agency sides during his career. He believes that marketers often are trained in every aspect of their business except managing their ad agencies. His latest book, You Get the Agency You Deserve, offers both practical […]
Joanne Davis of Joanne Davis Consulting has a reputation for helping to find a still point in the constantly churning world of client – agency relationships. As a long-time senior advertising leader and brand builder, she lived through hundreds of agency searches. When she started her company 20 years ago, she promised her clients (and herself) […]
The world has undeniably changed since COVID-19, as have ways of working. The client-agency relationship has long been at the center of advertising and marketing. While the pandemic caused extraordinary examples of urgent, purpose-driven, remote teamwork, there are now new expectations of these important relationships that are shaping both corporate decision-making and individual priorities.