September 2023
Jared Belsky Explains Why Marketers “Get the Agency They Deserve”
Jared Belsky, Founder & CEO of Acadia, the recently launched and highly successful Atlanta-based agency, has been on both the client and agency sides during his career. He believes that marketers often are trained in every aspect of their business except managing their ad agencies. His latest book, You Get the Agency You Deserve, offers both practical […]
2023 MARKETING MAKES A WORLD OF DIFFERENCE™ Case Study Winners from Around the World
Every year, The Internationalist highlights inspiring case studies of how brands and their marketing initiatives are making a world of difference by creating awareness, changing behaviors, and driving results for people, the planet, all living creatures… and for business. Interestingly, this year’s winners focus largely on human issues, while highlighting a range of topics: from the needs of society’s most […]
Is Marketing at an Inflection Point?
Are we now facing a time that dramatically changes marketing’s role in both business and society? According to The Internationalist‘s recent Insights Survey, 68% of respondents agreed that Yes– Marketing is at an Inflection Point. One savvy respondent offered a comment that sets the tone for many CMOs: “Yes, we are at an inflection point, but marketing has two directional shifts to […]