23 Feb, 2024

Engage Responsibly’s Anita McGorty Discusses Online Hate and How Education Empowers Consumers & SMBs to be Part of the Solution

Fifty-two percent of Americans have experienced online hate, according to the Anti-Defamation League. And violence attributed to hate speech has increased worldwide. Expressions of racism, homophobia, xenophobia, misogyny, and other forms of targeted harassment against vulnerable groups and individuals can make the connectedness of social media become toxic. Anita McGorty, Executive Vice President of Engage Responsibly, […]

5 mins read

Leading By Example

ANA nonprofit award winners Tracey Burgoon and Amy Bobrick on their paths to success and sector concerns Every year, the ANA Nonprofit Federation recognizes outstanding achievements in the nonprofit sector. Honors include the Max Hart Nonprofit Achievement Award, which recognizes outstanding career accomplishments by a fundraising professional, and the ANA Nonprofit Federation Rising Leader Award, which celebrates […]

11 mins read

What Role Should Brands Play in a Global Crisis?

Is Marketing’s Role in Society Equally Important as its Role in Business?

Once upon a time, brands and politics didn’t mix… or at least some topics were considered taboo by most organizations. The rise of social media, the constant expression of personal opinions, the speed at which misinformation flows, corporate interest in customer values, and even commitments to purpose, have changed how many brands communicate in a post-COVID world. Yet, when complex geopolitical issues intensify and combine with entrenched and often fiery viewpoints, it can become challenging for many products, services, or companies to serve the best interests of all their stakeholders.

9 mins read

Inspirational Initiatives from Brands Making a Difference to the Planet & Society. View the Video.

Every year, The Internationalist highlights inspiring case studies of how brands and their marketing initiatives are making a world of difference by creating awareness, changing behaviors, and driving results for people, the planet, all living creatures… and for business. VIEW THE VIDEO to see case studies, commentary and trends in purpose-driven work. Interestingly, this year’s winners focus largely on […]

3 mins read

2023 MARKETING MAKES A WORLD OF DIFFERENCE™ Case Study Winners from Around the World

Every year, The Internationalist highlights inspiring case studies of how brands and their marketing initiatives are making a world of difference by creating awareness, changing behaviors, and driving results for people, the planet, all living creatures… and for business.  Interestingly, this year’s winners focus largely on human issues, while highlighting a range of topics: from the needs of society’s most […]

10 mins read

Halcyon’s Kate Goodall Urges Marketers to Step Up to the Inevitable Impact-Driven Future of Business.

Kate Goodall has spent a good portion of her adult life supporting companies that have created both sustainable and disruptive new brands.  As Co-Founder and CEO of Halcyon, an incubator for early-stage impact ventures, she has formed several strong opinions about business. Kate often talks about “the inevitable impact-driven future of business” and “the rise of values-driven […]

4 mins read

The WFA, with Kantar Research, Offers Imperatives on Marketers’ Role in Sustainable Actions.  Özlem Şentürk Explains…

The World Federation of Advertisers has been proactive in linking sustainability with marketing imperatives.  From the launch of their Planet Pledge to recent conversations about the Green Hush, the WFA continues to provide marketers worldwide with ways to consider climate action.   At their annual Global Marketer Week Conference in late April, they took another important step […]

5 mins read

Earth Day 2023: Brands Making a Difference to the Planet

To commemorate Earth Day on April 22, and as part of The Internationalist’s Marketing Makes a World of Difference™ initiative, we are sharing case studies from around the world to highlight how brands have made a difference to the planet.  This year marks the 53rd annual marking of Earth Day and the birth of the Environmental Movement in response to […]

4 mins read

Nick Bayer of Saxbys®, a Certified B Corp with a Mission to “Make Life Better,” is also Shaping Future Business Leaders…

Nick Bayer, Founder and CEO of Saxbys®, a certified B Corp with a mission to “Make Life Better,” has always been in the business of bringing people together. When he created Saxbys in 2005, he never considered it to be just a chain of coffee cafes, but rather a social impact company fueled by great […]

4 mins read

Brands Marketing a Difference in the Lives of Women…

To commemorate International Women’s Day on March 8, and as part of The Internationalist’s Marketing Makes a World of Difference™ initiative, we are sharing case studies from around the world to highlight how brands have made a difference in a range of issues affecting women.  The theme for International Women’s Day 2023 is: DigitALL: Innovation and technology for gender equality. […]

3 mins read