MARKETING MAKES A WORLD OF DIFFERENCE™
Can Nonprofits Explain Their Brand Purpose?
Organizations need a strong identity to connect with donors these days. The Girl Scout Cookie program is the largest girl-led entrepreneurial program in the world, and more than 1 million members participate every year. The sales are a fundraiser for local troops, but also support the mission of ANA member Girl Scouts of the USA […]
A New Campaign from WWF Is Hard to Watch — That’s the Point
WWF’s new fight against climate change sends a stark message When WWF decided to produce an ad touting the urgency of combating climate change, the nonprofit organization settled on a unique, yet compelling marketing strategy. Produced in partnership with the TRY Advertising Agency headquartered in Norway, the resulting “Broken Records” campaign, released during the Summer Olympics in […]
Navigating Purpose Through the Next Four Years and Beyond
by Anne Bahr Thompson With Donald Trump set to step into the presidency for a second term in January, brands arelikely facing an even more polarized socio-political environment. The stakes for beingpurpose-led have never been higher, as public expectations—and scrutiny—aroundcorporate commitments will continue to intensify. Purpose has evolved to be more thansimply a marketing communications […]
Informing Brand Attributes: A History of Family Farming in Brazil Drives Nossa Familia Coffee
Augusto Carneiro, founder and chief friendship officer of Nossa Familia Coffee, not only highlights his Brazilian heritage in the company’s coffee but also champions Nossa Familia’s commitment to sustainability and charitable causes. Launched in 2004, Nossa Familia Coffee has been catering to java enthusiasts in Portland, Oregon, and throughout the United States online. 2016 the company became Oregon’s first Certified B Corp coffee […]
Ally Financial’s Pioneering Commitment is Changing How Brands Consider Investments in Women’s Sports
Women’s sports have been soaring in popularity, yet they still receive less than ten percent of media coverage. Too often, media investments for women’s sports are only included as an add-on to men’s packages. Ally Financial took a pioneering step in May 2022 by committing to spend equally on men’s and women’s sports within five […]
Tito’s Handmade Vodka Gives Back…
Under its “Love, Tito’s” umbrella, an iconic vodka distillery gives back and empowers employees… Tito’s Founder, Bert “Tito” Beveridge, has been supporting important causes almost as long as he’s been distilling his award-winning vodka. He has also cultivated an atmosphere that empowers employees to support the charitable programs identified by Tito’s executive team and local causes […]
Hiki and Getty Images Develop AutisticOutLoud, Custom Content to Authentically Represent People with Autism
Hiki is the world’s leading neurodiversity-centric friendship and dating app targeted to people with autism. Today, about 15-20% of the world’s population is regarded as neurodivergent– reflecting a range of ages, races, genders, and nationalities. Hiki’s mission is to enable this community to connect with each other, especially given that Autistic people are 4x more […]
Announcing… 2024 MARKETING MAKES A WORLD OF DIFFERENCE™ Case Study Winners from Around the World.
Every year, The Internationalist highlights inspiring case studies of how brands and their marketing initiatives aremaking a world of difference by creating awareness, changing behaviors, and driving results for the PLANET, for PEOPLE… and for BUSINESS. WINNING CASE STUDY HIGHLIGHTS PLANET: TRENDS IN SUSTAINABILITY Orange – Phone2Gold | Havas Play France Orange, the French multinational telecommunications company, is […]
Lana McGilvray of Purpose Worldwide Offers Insights on How Purpose Drives Measurable Growth…
Lana McGilvray is the Co-Founder and CEO Of Purpose Worldwide, a communications consultancy that specializes in helping clients define and connect purpose to growth. In an era of accountability, particularly in marketing, even the most noble missions must be associated with economic outcomes. Given her broad experience with brands, associations, nonprofits, and tech companies, Lana discusses the biggest challenges in […]
P&G’s Taide Guajardo and ISBA’s Phil Smith Aim to Ensure All Ads Are Accessible to People with Hearing or Vision Loss
The World Health Organization (WHO) reports that one out of every thirteen people have enough hearing or vision impairment to depend on captioning and descriptive audio for their media use. By 2050, WHO also anticipates that 2.5 billion people will be living with some degree of hearing loss. While these statistics may seem overwhelming, the Ad Access Alliance, […]