MARKETING MAKES A WORLD OF DIFFERENCE™
Lana McGilvray of Purpose Worldwide Offers Insights on How Purpose Drives Measurable Growth…
Lana McGilvray is the Co-Founder and CEO Of Purpose Worldwide, a communications consultancy that specializes in helping clients define and connect purpose to growth. In an era of accountability, particularly in marketing, even the most noble missions must be associated with economic outcomes. Given her broad experience with brands, associations, nonprofits, and tech companies, Lana discusses the biggest challenges in […]
P&G’s Taide Guajardo and ISBA’s Phil Smith Aim to Ensure All Ads Are Accessible to People with Hearing or Vision Loss
The World Health Organization (WHO) reports that one out of every thirteen people have enough hearing or vision impairment to depend on captioning and descriptive audio for their media use. By 2050, WHO also anticipates that 2.5 billion people will be living with some degree of hearing loss. While these statistics may seem overwhelming, the Ad Access Alliance, […]
Michael Kelly of World Bicycle Relief Discusses a Viable Nonprofit & Social Enterprise Model Relevant to Brands…
Michael Kelly has worked in digital media and communications strategy roles at consumer packaged goods and technology companies for much of his career. Several months ago, he accepted his “dream job” as Communications Director of World Bicycle Relief. While he’s a cycling enthusiast, he’s also passionate about the mission to supply bicycles to remote regions of the […]
Senny Boone Discusses What Marketers Can Do When Brands Face Ethical Dilemmas…
Senny Boone, Senior Vice President of The Center for Ethical Marketing, believes that “Marketing suffers from a lack of trust in the marketplace, leading to heavy regulation and less growth for brands.” With three decades of communications law experience spanning marketing, fundraising, and privacy issues, including innovative technology and consumer protection, Senny speaks with conviction […]
EARTH DAY: Brands Making a Difference to the Planet… Learn their Stories!
To commemorate Earth Day on April 22 and as part of The Internationalist’s Marketing Makes a World of Difference™ initiative, The Internationalist is sharing case studies from around the world to highlight how brands have made a difference to the planet. Earth Day began in 1970 in the United States, sparking the modern environmental movement. Since then, Earth Day has […]
The End of an Era – for the Sake of the Environment.
REWE: The Switch. For generations, Germans have planned their weekly shopping with the help of offer flyers that, unfortunately, end up in their trash. This is now a thing of the past: Grocery Retailer REWE is switching off this essential advertising, promotion, and communication channel to save more than 70,000 tons of paper, CO2, and […]
Reassessing Purpose as Society’s Expectations for Business Rise
TODAY’S MARKETERS both appreciate and understand the ideals of brand purpose and the purpose-led organization. However, the complexity of global events, the acceleration of technology, and the need for profitable results amid economic uncertainty affect how marketing’s role makes a difference to both business and society. Some of the survey results were entirely unexpected. DOWNLOAD THE […]
SeeHer’s Christine Guilfoyle Responds to Disillusionment about the Representation of U.S. Women with the “Pledge to Embed”
While no one in business likes setbacks, Christine Guilfoyle is overcoming disturbing perceptions with an important new program. SeeHer is the ANA’s global initiative to champion the positive representation of women and the leading global movement to eliminate gender bias in marketing, media, and entertainment. A new edition of the report, Global Perceptions of Progress […]
Liz Kneebone Tells How Sustainable and Inclusive Marketing Practices Can Be Growth Drivers While Making a Positive Impact
If Liz Kneebone could make a wish for all marketers, it would be to make every day Earth Day. As Vice President of the Society and Sustainability Collective, launched by the ANA on Earth Day 2022, she recognizes that as sustainability becomes more common in marketing practices in the U.S. and around the globe, the […]
Engage Responsibly’s Anita McGorty Discusses Online Hate and How Education Empowers Consumers & SMBs to be Part of the Solution
Fifty-two percent of Americans have experienced online hate, according to the Anti-Defamation League. And violence attributed to hate speech has increased worldwide. Expressions of racism, homophobia, xenophobia, misogyny, and other forms of targeted harassment against vulnerable groups and individuals can make the connectedness of social media become toxic. Anita McGorty, Executive Vice President of Engage Responsibly, […]