21 Apr, 2024

Halcyon’s Kate Goodall Urges Marketers to Step Up to the Inevitable Impact-Driven Future of Business.

Kate Goodall has spent a good portion of her adult life supporting companies that have created both sustainable and disruptive new brands.  As Co-Founder and CEO of Halcyon, an incubator for early-stage impact ventures, she has formed several strong opinions about business. Kate often talks about “the inevitable impact-driven future of business” and “the rise of values-driven […]

4 mins read

The WFA, with Kantar Research, Offers Imperatives on Marketers’ Role in Sustainable Actions.  Özlem Şentürk Explains…

The World Federation of Advertisers has been proactive in linking sustainability with marketing imperatives.  From the launch of their Planet Pledge to recent conversations about the Green Hush, the WFA continues to provide marketers worldwide with ways to consider climate action.   At their annual Global Marketer Week Conference in late April, they took another important step […]

5 mins read

Earth Day 2023: Brands Making a Difference to the Planet

To commemorate Earth Day on April 22, and as part of The Internationalist’s Marketing Makes a World of Difference™ initiative, we are sharing case studies from around the world to highlight how brands have made a difference to the planet.  This year marks the 53rd annual marking of Earth Day and the birth of the Environmental Movement in response to […]

4 mins read

Nick Bayer of Saxbys®, a Certified B Corp with a Mission to “Make Life Better,” is also Shaping Future Business Leaders…

Nick Bayer, Founder and CEO of Saxbys®, a certified B Corp with a mission to “Make Life Better,” has always been in the business of bringing people together. When he created Saxbys in 2005, he never considered it to be just a chain of coffee cafes, but rather a social impact company fueled by great […]

4 mins read

Brands Marketing a Difference in the Lives of Women…

To commemorate International Women’s Day on March 8, and as part of The Internationalist’s Marketing Makes a World of Difference™ initiative, we are sharing case studies from around the world to highlight how brands have made a difference in a range of issues affecting women.  The theme for International Women’s Day 2023 is: DigitALL: Innovation and technology for gender equality. […]

3 mins read

Pete Blackshaw, an “Urgent Optimist,” Sees the Convergence of Green and Gaming 

Pete Blackshaw operates at the heady nexus of marketing innovation, digital transformation, and entrepreneurial thinking. Throughout his career, Pete has been a marketer at Procter & Gamble and Nestle, an entrepreneur, a digital guru, an author, a data analyst, and a community service leader.  Much of his success is tied to how he often manages to […]

4 mins read

Anthony Farina of Biotech Giant CSL Discusses How a Successful Company Continues to Purposefully Evolve

Anthony Farina is no stranger to transformation, as he leads the Communications, Brand and Corporate Affairs functions at one of the world’s top biotech companies— CSL, a century-old organization founded in Australia. The company has grown from 12,000 to 30,000 employees and now provides medicines in more than 100 countries in less than a decade.  This […]

4 mins read