TRENDSETTERS
Molson Coors’ Brad Feinberg Discusses the Significance of “Doing Things Worth Talking About”…
Few people have a role that combines media, creative, and analytics. However, Brad Feinberg, VP of Media, Digital, and eCommerce at the Molson Coors Beverage Company, is one of those rare individuals. And if that’s not enough, he’s also part of the company’s Americas Commercial Accelerator leadership team. The Accelerator’s goal is to build capabilities across […]
For Momentum’s Mollye Rhea Discusses Shifts in Corporate and Nonprofit Collaborations…
When Mollye Rhea founded For Momentum in 2003, she pioneered one of the first cause marketing agencies to foster partnerships between brands and nonprofits. She characterizes her work as “bringing causes and companies together to multiply good.” Her company is now one of the leading cause-related marketing firms in the United States. For Momentum has also […]
Habitat’s Amy Dunham Offers Insights on Refreshing a Much-Loved Brand…
Ask Amy Dunham, Habitat for Humanity International‘s Chief Communications Officer, about her latest initiative, and she’ll enthusiastically discuss encouraging people to take a fresh look at a much-loved brand. Whether reacting to changing market conditions, new leaders, or an organizational strategy update (or all of the above), she believes marketers must continue to plan and execute […]
David Aaker, Hailed as the Father of Modern Branding, Releases New Book in Response to Today’s Marketing Issues…
David Aaker is prolific. He has published over 120 articles and 18 books that have sold more than 1 million copies and have been translated into 18 languages. Among them are Managing Brand Equity, Building Strong Brands, Aaker on Branding, Creating Signature Stories, and The Future of Purpose-Driven Branding. Marketing expert Philip Kotler called him […]
Amy Williams, CEO of Good-Loop, is on a Mission to Make Online Ads More Positive…
Not all visionaries are people of action. Amy Williams is both. She recognized the need to redesign online advertising, making annoying internet ads a force for good. In 2016, she co-founded Good-Loop as a simple and profitable way for brands to do good through advertising. So far, her Good Formats have raised over $10 million for good causes globally. In doing so, […]
Hershey’s Charlie Chappell Discusses Innovation and Anticipating What’s Next…
Many associate marketing with innovation, but it’s also about anticipating what’s next. If anyone can look around corners as a strategic and transformational leader focused on driving growth, it’s Charlie Chappell of The Hershey Company. Few people have held such a diverse range of marketing roles—from product development at Kimberly-Clark to brand management and marketing at […]
Globant GUT’s CORPORATE WEBSITE INDEX Urges Companies to Plan for AI Interactions- Beyond Human Visitors…
The corporate website has been the focal point of the modern company as a prominent communications tool to engage all stakeholders at every step of their information journey. It is a centralized hub for brand identity, corporate messaging, and customer engagement. However, that’s changing in the Age of Gen AI. The rise of Local Language […]
WFA’s Stephan Loerke Discusses the Drivers of Successful Marketing Organizations of the Future…
Stephan Loerke, CEO of the World Federation of Advertisers (WFA) recognizes that marketing’s rapid transformation shows no sign of waning. Despite the influx of technological innovations, changing consumer expectations, and novel brand-building strategies, he acknowledges that marketers must consistently address one enduring requirement: the imperative for marketing to deliver measurable business value. The Marketer of […]
Prophet’s Kate Price Discusses How an Integrated “Brand and Demand” Marketing Strategy Outperforms Competition
According to Kate Price, “High-performance marketing means integrating the drivers of brand and demand- long-term customer perceptions and short-term sales.” Kate, a partner at Prophet’s New York office specializing in marketing transformation, shared findings from the consultancy’s recent report, Brand & Demand: A Relationship Guide (to Marketing’s Great Love Story). Based on a survey of […]
Mike Nichols of Gainbridge® Outlines the Strategic Partnerships of a Values-Based Organization…
Mike Nichols’ career has been at the intersection of business, sports, and philanthropy—an inspiring but not typical combination. As Chief of Sponsorship and Activation at Group 1001, an Indiana-based financial and insurance collective that includes brands like Gainbridge®, Delaware Life, and Clear Spring, he “brings to life” the group’s values with partnerships that focus on […]