TRENDSETTERS
Senny Boone Discusses What Marketers Can Do When Brands Face Ethical Dilemmas…
Senny Boone, Senior Vice President of The Center for Ethical Marketing, believes that “Marketing suffers from a lack of trust in the marketplace, leading to heavy regulation and less growth for brands.” With three decades of communications law experience spanning marketing, fundraising, and privacy issues, including innovative technology and consumer protection, Senny speaks with conviction […]
Brian Wieser of Madison and Wall Raises His Forecast for Ad Growth and Offers an Interesting Perspective
Few can boast of a professional life that includes investment banker, equity research analyst, long-time agency executive, and developer of two of the global advertising industry’s most widely relied upon data sets. Brian Wieser has devoted much of his career to understanding trends in media spending, its overall effect on advertising budgets, and what this […]
SeeHer’s Christine Guilfoyle Responds to Disillusionment about the Representation of U.S. Women with the “Pledge to Embed”
While no one in business likes setbacks, Christine Guilfoyle is overcoming disturbing perceptions with an important new program. SeeHer is the ANA’s global initiative to champion the positive representation of women and the leading global movement to eliminate gender bias in marketing, media, and entertainment. A new edition of the report, Global Perceptions of Progress […]
Liz Kneebone Tells How Sustainable and Inclusive Marketing Practices Can Be Growth Drivers While Making a Positive Impact
If Liz Kneebone could make a wish for all marketers, it would be to make every day Earth Day. As Vice President of the Society and Sustainability Collective, launched by the ANA on Earth Day 2022, she recognizes that as sustainability becomes more common in marketing practices in the U.S. and around the globe, the […]
Engage Responsibly’s Anita McGorty Discusses Online Hate and How Education Empowers Consumers & SMBs to be Part of the Solution
Fifty-two percent of Americans have experienced online hate, according to the Anti-Defamation League. And violence attributed to hate speech has increased worldwide. Expressions of racism, homophobia, xenophobia, misogyny, and other forms of targeted harassment against vulnerable groups and individuals can make the connectedness of social media become toxic. Anita McGorty, Executive Vice President of Engage Responsibly, […]
AEF’s Gord McLean Shares His Vision for the Future of Marketing Leadership & How Talent Drives Growth
The AEF is ANA’s Educational Foundation, and its mission is to connect today’s advertising and marketing communities with academia. AEF educates and inspires the next generation of talent while advancing the understanding of marketing and advertising in society. According to Gord McLean, President & CEO of AEF, “Our future marketing and advertising leaders are not […]
Sir Martin Sorrell Discusses the Global Complexities of 2024 and the Realities Now Facing the Ad Industry
Sir Martin Sorrell possesses the exceptional ability to seamlessly integrate macro geopolitical issues and technological trends with his deep understanding of marketing, advertising, and media. Plus, he has decades of experience interpreting the significance of an industry’s evolution, first-hand. Certainly, one of the many things that drives him as a CEO is being forthright about […]
AdVentures Americas Founders Explain How They Are Disrupting International Media Constructs
Two long-time friends and international media professionals had a simple idea that is now changing how both clients and agencies can access strategic marketing solutions—whether within North America or throughout the world. Called AdVentures Americas for its US home base, Oliver Eills (Founder & CEO) and Patrick Williams (Managing Partner), both originally from the UK […]
Passionate Advocate for Ad Agencies, Marla Kaplowitz Talks about the State of Business Today with Expectations for 2024
Marla Kaplowitz has spent a long career at ad agencies, and now as CEO of the 4A’s (American Association of Advertising Agencies), she is helping her members navigate the constantly changing agency world. She sees her role as ensuring that agencies remain relevant, compete successfully, and have the resources to flourish. Today, she anticipates how […]
ANA’s Bob Liodice Talks About Dynamic Change, Opportunities, and the Optimism of 2024 …
Bob Liodice, chief executive officer of the ANA, certainly understands both the challenges and opportunities marketers face today. As he anticipates the key issues and trends of 2024, Bob considers both large, defining topics like the effect of Gen AI on the industry and how a central ANA tenet like “growth” is continuing to develop, […]