TRENDSETTERS
WFA’s Stephan Loerke Discusses the Drivers of Successful Marketing Organizations of the Future…
Stephan Loerke, CEO of the World Federation of Advertisers (WFA) recognizes that marketing’s rapid transformation shows no sign of waning. Despite the influx of technological innovations, changing consumer expectations, and novel brand-building strategies, he acknowledges that marketers must consistently address one enduring requirement: the imperative for marketing to deliver measurable business value. The Marketer of […]
Prophet’s Kate Price Discusses How an Integrated “Brand and Demand” Marketing Strategy Outperforms Competition
According to Kate Price, “High-performance marketing means integrating the drivers of brand and demand- long-term customer perceptions and short-term sales.” Kate, a partner at Prophet’s New York office specializing in marketing transformation, shared findings from the consultancy’s recent report, Brand & Demand: A Relationship Guide (to Marketing’s Great Love Story). Based on a survey of […]
Mike Nichols of Gainbridge® Outlines the Strategic Partnerships of a Values-Based Organization…
Mike Nichols’ career has been at the intersection of business, sports, and philanthropy—an inspiring but not typical combination. As Chief of Sponsorship and Activation at Group 1001, an Indiana-based financial and insurance collective that includes brands like Gainbridge®, Delaware Life, and Clear Spring, he “brings to life” the group’s values with partnerships that focus on […]
Sunny Sky’s Manos Spanos Discusses Innovation and Technology Amid Marketing’s Many Business Goals…
Throughout his career, Manos Spanos has been consistently motivated by the intersection of marketing, innovation, and technology—whether working for large multinationals or startups. Now, as the Chief Commercial Officer of Sunny Sky Products, a leading producer of beverage solutions, he talks about turning bold ideas into realities while offering his perspective on the potential of AI, […]
Parity Reveals a “Silver Lining” for Athletes and Brands through Support of Women’s Sports…
Leela Srinivasan, CEO of Parity, the platform that connects female athletes with brands, discusses some key takeaways from the organization’s latest study, “Beyond the Game: Exposing the Economic Realities of Professional Women Athletes.” Based on real data from 500 professional women athletes across 55 sports, she warns that, sadly, the study does not make for comfortable reading. […]
4As Marla Kaplowitz Discusses an Agency Business Amid Constant Change
Ask Marla Kaplowitz about her outlook for the agency business in 2025, and she’ll begin by reminding you that ad agencies operate in a constantly evolving environment. In fact, she says, “They often do their best work and deliver their greatest value during periods of significant change.” While she alludes to volatility and uncertainty throughout the […]
ANA’s Bob Liodice Discusses AI’s “Clarifying Moment” and Anticipates 2025’s Top Marketing Issues…
Bob Liodice, the ANA’s chief executive officer, is bullish on AI. Not only has the term been chosen three times by ANA members as the “Marketing Word of the Year,” but he believes that GenAI has the capability to help his members become better marketers. “AI,” he says, “will change the entire productivity scale. Marketers are […]
Madison and Wall’s Brian Wieser Discusses Pros & Cons of a Merged Omnicom-IPG and the 2025 Industry Outlook…
Brian Wieser is one of the few people who can outline a career with such roles as investment banker, equity research analyst, long-time agency executive, and developer of two of the global advertising industry’s most widely relied upon data sets. His firm, Madison and Wall, operates at the intersection of how trends in media spending and […]
John Price Shares a 2025 Latin America Forecast Essential to Marketers…
John Price has focused his career on studying Latin American markets and guiding the world’s largest companies on how best to grow and defend their business interests in the region. He is one of the pioneers of market intelligence and an expert thought leader in Latin American business and political and economic trends. Each year, John […]
Yard’s Ruth Bernstein Shares How to Turn Purpose into Action by Developing Brand Beacons…
Ask Ruth Bernstein about her concept of Brand Beacons, and she’ll tell you they set the next standards in business. While that may sound like a monumental task or an extraordinary description of a brand’s potential, after a 30-minute conversation, I was convinced about the power of beacon status. Ruth Bernstein is the CEO and Co-Founder […]