21 Apr, 2024

Eric Feinberg Discusses Anticipatory Intelligence and What Marketers & Agencies Can Do About Social Media Safety…

Eric Feinberg is a leading expert on cyber information warfare and is Vice President of content moderation for the Washington, DC-based nonprofit called the Coalition for a Safer Web (CSW). There he works with former Ambassador to Morocco, Marc Ginsberg, to shed light on terrorist extremist content, hate speech, violent activity, and illegal drug sales on […]

4 mins read

Colin Westcott-Pitt Discusses Growing a Billion-Dollar Brand and the World’s #1 Sports Nutrition Product

Colin Westcott-Pitt has been a well-known drinks marketer for much of his career, and many will remember his acclaimed work for Dos Equis and its “Most Interesting Man in the World” initiative.  For the past several years, however, he has turned his attention to the global development of the Glanbia Performance Nutrition Brand Portfolio, which includes […]

4 mins read

The WFA, with Kantar Research, Offers Imperatives on Marketers’ Role in Sustainable Actions.  Özlem Şentürk Explains…

The World Federation of Advertisers has been proactive in linking sustainability with marketing imperatives.  From the launch of their Planet Pledge to recent conversations about the Green Hush, the WFA continues to provide marketers worldwide with ways to consider climate action.   At their annual Global Marketer Week Conference in late April, they took another important step […]

5 mins read

Branding Expert Allen Adamson Discusses the Key to Successful Businesses through “Seeing the How”…

Ask branding expert Allen Adamson, co-founder of Metaforce, his perspective on the most important shift in contemporary marketing, and he’ll tell you it’s the need to focus on the consumer’s experience, rather than stressing product differentiation.  His new book, Seeing the How: Transforming what people do, not buy, to gain market advantage explores why today’s most successful businesses […]

5 mins read

PepsiCo’s Mauro Porcini Discusses Rebranding, Design, Innovation and What Inspires People to Buy Products Today…

It’s not every day that someone champions a global redesign of an iconic brand.  PepsiCo’s Chief Design Officer Mauro Porcini led the process to refresh Pepsi’s logo and visual identity to make it more relevant today… and tomorrow.  Clearly, he was realistic about the risks involved with so enormous a task, but he also understood how Pepsi’s […]

5 mins read

Nick Bayer of Saxbys®, a Certified B Corp with a Mission to “Make Life Better,” is also Shaping Future Business Leaders…

Nick Bayer, Founder and CEO of Saxbys®, a certified B Corp with a mission to “Make Life Better,” has always been in the business of bringing people together. When he created Saxbys in 2005, he never considered it to be just a chain of coffee cafes, but rather a social impact company fueled by great […]

4 mins read

BMC’s Martyn Etherington Discusses “Lean Marketing” and the Role of a “Growth CMO”

Martyn Etherington is the Chief Marketing Officer of BMC Software, a Texas-based IT services/consulting and enterprise application software company with annual revenues of $2.2 billion.  He is a strong believer in the importance of acting as a “Growth CMO,” and often attributes success to adopting a sense of “fearlessness” in that role.   Additionally, he views marketing […]

4 mins read

Tim Love Shares How We All May Learn to Discover Truth in an Overwhelming Social Media World

Tim Love is the former Vice Chairman of Omnicom Group, and a man who has devoted a lifetime to loving advertising, marketing, and thinking differently.   When he saw storm clouds on the horizon of his chosen profession. he responded by questioning those with the greatest vision. The result is a new book entitled, Discovering Truth: How […]

6 mins read

Pete Blackshaw, an “Urgent Optimist,” Sees the Convergence of Green and Gaming 

Pete Blackshaw operates at the heady nexus of marketing innovation, digital transformation, and entrepreneurial thinking. Throughout his career, Pete has been a marketer at Procter & Gamble and Nestle, an entrepreneur, a digital guru, an author, a data analyst, and a community service leader.  Much of his success is tied to how he often manages to […]

4 mins read

Anthony Farina of Biotech Giant CSL Discusses How a Successful Company Continues to Purposefully Evolve

Anthony Farina is no stranger to transformation, as he leads the Communications, Brand and Corporate Affairs functions at one of the world’s top biotech companies— CSL, a century-old organization founded in Australia. The company has grown from 12,000 to 30,000 employees and now provides medicines in more than 100 countries in less than a decade.  This […]

4 mins read