19 Jun, 2024

Redefining the Metaverse. OMG’s Phil Rowley Reminds Marketers that the Metaverse Should Not Be the “Regretaverse.”

Phil Rowley, Head of Futures for Omnicom Media Group UK, admits that the metaverse is both overhyped and underappreciated.  While a lot of marketer attention is now on the “shiny objects” of AI with products like ChatGPT, he has recently focused on “Avoiding the regretaverse” or, perhaps better said, “how not to mess up in the […]

3 mins read

New Parity CEO Leela Srinivasan Aims to Create Economic Opportunity for Women Athletes through Brands and Fans

No one denies the power of men’s sports. The passion for women’s sports, however, is growing exponentially.  And that makes Parity’s new CEO Leela Srinivasan very happy.  While Deloitte predicts that TV and sponsorship revenue for women’s sports will soon exceed $1 billion globally, Leela is focused on a more alarming statistic: currently less than 1% of sponsorship […]

3 mins read