Metaverse&Brands
Redefining the Metaverse. OMG’s Phil Rowley Reminds Marketers that the Metaverse Should Not Be the “Regretaverse.”
Phil Rowley, Head of Futures for Omnicom Media Group UK, admits that the metaverse is both overhyped and underappreciated. While a lot of marketer attention is now on the “shiny objects” of AI with products like ChatGPT, he has recently focused on “Avoiding the regretaverse” or, perhaps better said, “how not to mess up in the […]
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