23 Feb, 2024

Engage Responsibly’s Anita McGorty Discusses Online Hate and How Education Empowers Consumers & SMBs to be Part of the Solution

Fifty-two percent of Americans have experienced online hate, according to the Anti-Defamation League. And violence attributed to hate speech has increased worldwide. Expressions of racism, homophobia, xenophobia, misogyny, and other forms of targeted harassment against vulnerable groups and individuals can make the connectedness of social media become toxic. Anita McGorty, Executive Vice President of Engage Responsibly, […]

5 mins read

AEF’s Gord McLean Shares His Vision for the Future of Marketing Leadership & How Talent Drives Growth

The AEF is ANA’s Educational Foundation, and its mission is to connect today’s advertising and marketing communities with academia. AEF educates and inspires the next generation of talent while advancing the understanding of marketing and advertising in society. According to Gord McLean, President & CEO of AEF, “Our future marketing and advertising leaders are not […]

7 mins read

Sir Martin Sorrell Discusses the Global Complexities of 2024 and the Realities Now Facing the Ad Industry

Sir Martin Sorrell possesses the exceptional ability to seamlessly integrate macro geopolitical issues and technological trends with his deep understanding of marketing, advertising, and media. Plus, he has decades of experience interpreting the significance of an industry’s evolution, first-hand.  Certainly, one of the many things that drives him as a CEO is being forthright about […]

6 mins read

AdVentures Americas Founders Explain How They Are Disrupting International Media Constructs

Two long-time friends and international media professionals had a simple idea that is now changing how both clients and agencies can access strategic marketing solutions—whether within North America or throughout the world. Called AdVentures Americas for its US home base, Oliver Eills (Founder & CEO) and Patrick Williams (Managing Partner), both originally from the UK […]

7 mins read

Passionate Advocate for Ad Agencies, Marla Kaplowitz Talks about the State of Business Today with Expectations for 2024

Marla Kaplowitz has spent a long career at ad agencies, and now as CEO of the 4A’s (American Association of Advertising Agencies), she is helping her members navigate the constantly changing agency world.  She sees her role as ensuring that agencies remain relevant, compete successfully, and have the resources to flourish.  Today, she anticipates how […]

6 mins read

ANA’s Bob Liodice Talks About Dynamic Change, Opportunities, and the Optimism of 2024 …

Bob Liodice, chief executive officer of the ANA, certainly understands both the challenges and opportunities marketers face today.  As he anticipates the key issues and trends of 2024, Bob considers both large, defining topics like the effect of Gen AI on the industry and how a central ANA tenet like “growth” is continuing to develop, […]

5 mins read

WFA’s Stephan Loerke on Why Marketers “Need to Lead” in 2024

Stephan Loerke, CEO of the World Federation of Advertisers (WFA), is unquestionably an optimist when he talks about the potential for marketing to drive outcomes and even reshape business goals. However, he is also tremendously pragmatic when he discusses the importance of embracing key marketing initiatives.  He believes that CMOs “need to lead,” and given the global complexities of […]

6 mins read

Calendar of Noteworthy Global Events, Plus Marketing, Advertising & Media Activities Around the World.

The Internationalist Hosts an Online Calendar of Noteworthy Global Events, Plus Marketing, Advertising & Media Activities Around the World. Click here to Bookmark The Internationalist Calendar Website. The annual new year wake-up call of CES begins in Las Vegas, and then business leaders will flock to Davos-Klosters, Switzerland for the World Economic Forum Annual Meeting starting January 15 to focus on “Rebuilding Trust.” Chinese […]

6 mins read

AIMM’s Lisette Arsuaga Discusses How High-Growth Brands Embrace Strong Cultural Relevance & Inclusion…

Lisette Arsuaga, Co-Founder of AIMM, ANA’s Alliance for Inclusive and Multicultural Marketing, has long been an advocate for demonstrating how high-growth brands are also those with strong diversity and inclusion attributes or “cultural relevance” that is embedded throughout all marketing touchpoints. Recently, AIMM conducted a survey through the Cultural Inclusion Accelerator (CIA) to better understand consumers’ […]

7 mins read

Rogier Vijverberg of SuperHeroes Talks about How to Win the Attention Game with Younger, Ad-Averse Generations

Ask Rogier Vijverberg what’s the next frontier for brands, and he’ll likely tell you it’s Digital Street Art. Rogier Vijverberg founded the agency SuperHeroes in Amsterdam in 2009 with an ambitious mission to save the world from boring advertising. Nearly 15 years later, SuperHeroes is still an independent agency, but now with offices in New York (or Williamsburg, Brooklyn to be precise) […]

4 mins read