23 Oct, 2024

Insights, Commentaries & Articles

Subscribe

The Internationalist connects the people and ideas in international advertising, marketing and media through content, thought leadership, community and collaboration. Marketer driven, The Internationalist has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building. The Internationalist is available in print, online and in-person—through Think Tanks, Awards and Summits—all to better serve the needs of this community.

WomensSports

Ally Financial’s Pioneering Commitment is Changing How Brands Consider Investments in Women’s Sports

Deborah Malone0Tagged ,

Women’s sports have been soaring in popularity, yet they still receive less than ten percent of media coverage. Too often, media investments for women’s sports are only included as an add-on to men’s packages.  Ally Financial took a pioneering step in May 2022 by committing to spend equally on men’s and women’s sports within five […]

Read More
8 mins read

Parity CEO Leela Srinivasan Champions Research on Women’s Sports to Find that Brands Have a Massive Opportunity… 

Deborah Malone0Tagged , ,

Parity was created in 2020 to close the gender income and opportunity gap in professional sports, and CEO Leela Srinivasan has been in her role for a year. To help revolutionize the financial model for women athletes and create meaningful opportunities for brands, she has championed what may be the most extensive study of women’s […]

Read More
8 mins read