May 2024
Shell’s Rahul Malhotra Outlines How AI has Equipped Teams with Global Access to the Company’s Vast Creative Assets…
Rahul Malhotra is responsible for global brand strategy and architecture for the Shell brand family, which includes overseeing brand identity, brand stewardship, employee ambassadorship, and brand purpose. Over 125 years old and valued at over $50 billion, the Shell brand is one of the world’s top 23 most valuable brands, and its yellow and red […]
WFA’s Stephan Loerke Outlines a Framework for Positive Marketing Behaviors in an Increasingly Complex World
Today’s marketing environment is demanding— not only due to endless changes to consumer habits and proliferating technology but also geopolitical crises, polarized politics, and nonstop media reactions. Driving brand growth through purposeful and inclusive policies that embrace diverse audiences has never been more complex. Reflecting increasing demands from regulators, pressure groups, investors, and society, WFA (World […]
CSL’s Anthony Farina Talks About Brand Value, the Power of Disruption, and Staying True to Purpose…
For the past decade, Anthony Farina, Chief Communications & Brand Officer of biotech giant CSL, has been part of the company’s extraordinary evolution. From his beginnings as the first communications leader in CSL’s century-long history, he has helped champion a purpose-driven ethos or “promise,” which enabled the CSL family to unify as one global brand […]
AIMM’s Gilbert Dávila Asks Brands to Close the Gap between Intention and Action in Supporting Diverse Media
While hosting the Second Annual ANA/AIMM GrowthFronts in New York, an upfront event for Diverse-Owned and Diverse-Targeted Media, Gilbert Dávila, CEO at DMI Consulting and Co-Founder of AIMM, ANA’s Alliance for Inclusive and Multicultural Marketing, shared new research on investment in Diverse Media and its potential for brands. As a result, AIMM has recommended bold […]