09 Dec, 2024

Insights, Commentaries & Articles

Subscribe

The Internationalist connects the people and ideas in international advertising, marketing and media through content, thought leadership, community and collaboration. Marketer driven, The Internationalist has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building. The Internationalist is available in print, online and in-person—through Think Tanks, Awards and Summits—all to better serve the needs of this community.

AIinAdvertising

The Internationalist Announces the Addition of an “AI JUDGE” in its Digital Awards…

Deborah Malone0Tagged , ,

For 20+ years, The Internationalist has connected the People & Ideas in International Marketing.Now we are collaborating with one of the world’s best AI Marketing Platforms to Provide our Community with More Insights. The Internationalist’s Sixteenth Annual Internationalist Awards for Innovative Digital Solutions will have an added judge this year.  Appropriately, it’s an AI Judge, […]

Read More
4 mins read

Shell’s Rahul Malhotra Outlines How AI has Equipped Teams with Global Access to the Company’s Vast Creative Assets…

Deborah Malone0Tagged , ,

Rahul Malhotra is responsible for global brand strategy and architecture for the Shell brand family, which includes overseeing brand identity, brand stewardship, employee ambassadorship, and brand purpose. Over 125 years old and valued at over $50 billion, the Shell brand is one of the world’s top 23 most valuable brands, and its yellow and red […]

Read More
6 mins read