February 2024
Has CMO become an impossible job? Five industry leaders share their view.
The World Federation of Advertisers (WFA) asked five industry leaders to offer their reading on whether the CMO has become an impossible job. Is the trend toward new marketing titles and segmented roles a cyclical fad or an indication of a deeper problem? Recently, there has been another round of well-documented cases of companies reorganizing […]
Cookie Deprecation: Are We Really Facing the Final Farewell?
Current market consensus is that cookies will likely go away… eventually. Despite four years of discussion about the “imminent death” of these third-party identifiers, news of their demise has been greatly exaggerated and will occur gradually, probably extending well into 2025. However, there may be a chance that their end might not consist of complete […]
Engage Responsibly’s Anita McGorty Discusses Online Hate and How Education Empowers Consumers & SMBs to be Part of the Solution
Fifty-two percent of Americans have experienced online hate, according to the Anti-Defamation League. And violence attributed to hate speech has increased worldwide. Expressions of racism, homophobia, xenophobia, misogyny, and other forms of targeted harassment against vulnerable groups and individuals can make the connectedness of social media become toxic. Anita McGorty, Executive Vice President of Engage Responsibly, […]
AEF’s Gord McLean Shares His Vision for the Future of Marketing Leadership & How Talent Drives Growth
The AEF is ANA’s Educational Foundation, and its mission is to connect today’s advertising and marketing communities with academia. AEF educates and inspires the next generation of talent while advancing the understanding of marketing and advertising in society. According to Gord McLean, President & CEO of AEF, “Our future marketing and advertising leaders are not […]
Transcending the CEO-CMO Understanding Gap
There’s little doubt that the CEO-CMO relationship is business critical. The last few months have seen several authoritative studies that consider CEOs’ understanding of marketing, as well as their perceptions of CMO performance. While there are obvious differences in the research, when the studies are looked at together, several interesting trends emerge that paint a more […]
Sir Martin Sorrell Discusses the Global Complexities of 2024 and the Realities Now Facing the Ad Industry
Sir Martin Sorrell possesses the exceptional ability to seamlessly integrate macro geopolitical issues and technological trends with his deep understanding of marketing, advertising, and media. Plus, he has decades of experience interpreting the significance of an industry’s evolution, first-hand. Certainly, one of the many things that drives him as a CEO is being forthright about […]