23 Feb, 2024

Agency Searches and Reviews: What Type of Consultant is Right for You?

A very smart and knowledgeable industry leader recently told us that he thought a pitch consultant and a search consultant were one and the same.  As a result of that comment and queries from several marketing and procurement clients about different types of internal and external consultants to help manage the complexities and intricacies of […]

9 mins read

Sports marketing regrets from a former CMO — (and thoughts on effective use of your 2024 sports marketing budget)

I stand before you with serious sports-marketing regrets. I’m a three-time B2B CMO who made marketing investments in basketball, soccer and golf during the last five years of my marketing career and evaluated a slew of others (F1 and NFL among them). I should clarify: I invested in men’s basketball, soccer and golf. Given what I do […]

7 mins read

Leading By Example

ANA nonprofit award winners Tracey Burgoon and Amy Bobrick on their paths to success and sector concerns Every year, the ANA Nonprofit Federation recognizes outstanding achievements in the nonprofit sector. Honors include the Max Hart Nonprofit Achievement Award, which recognizes outstanding career accomplishments by a fundraising professional, and the ANA Nonprofit Federation Rising Leader Award, which celebrates […]

11 mins read