BrandValue
CSL’s Anthony Farina Talks About Brand Value, the Power of Disruption, and Staying True to Purpose…
For the past decade, Anthony Farina, Chief Communications & Brand Officer of biotech giant CSL, has been part of the company’s extraordinary evolution. From his beginnings as the first communications leader in CSL’s century-long history, he has helped champion a purpose-driven ethos or “promise,” which enabled the CSL family to unify as one global brand […]
6 mins read
Hijacking Hearts, Not Screens: The Stealth Revolution in Marketing
In an era where digital landscapes are cluttered with advertisements, the challenge for marketers is not only to capture attention but to hold it meaningfully. When steered by a nuanced strategy, technology holds the promise of revitalizing marketing and advertising, making these disciplines relevant and essential threads in the fabric of consumer-brand relationships. This is […]
6 mins read