16 Mar, 2025

Insights, Commentaries & Articles

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The Internationalist connects the people and ideas in international advertising, marketing and media through content, thought leadership, community and collaboration. Marketer driven, The Internationalist has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building. The Internationalist is available in print, online and in-person—through Think Tanks, Awards and Summits—all to better serve the needs of this community.

March 2025

International Women’s Day: Brands Making a Difference in the Lives of Women

Deborah Malone0Tagged ,

 To commemorate International Women’s Day on March 8, and as part of The Marketing Makes a World of Difference™ collaboration between The Internationalist and the ANA, we are sharing resources, articles, and case studies from around the world to highlight how brands have made a difference in a range of issues affecting women.    International […]

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7 mins read

Prophet’s Kate Price Discusses How an Integrated “Brand and Demand” Marketing Strategy Outperforms Competition

Deborah Malone0Tagged ,

According to Kate Price, “High-performance marketing means integrating the drivers of brand and demand- long-term customer perceptions and short-term sales.” Kate, a partner at Prophet’s New York office specializing in marketing transformation, shared findings from the consultancy’s recent report, Brand & Demand: A Relationship Guide (to Marketing’s Great Love Story). Based on a survey of […]

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6 mins read