27 Apr, 2024

Insights, Commentaries & Articles

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The Internationalist connects the people and ideas in international advertising, marketing and media through content, thought leadership, community and collaboration. Marketer driven, The Internationalist has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building. The Internationalist is available in print, online and in-person—through Think Tanks, Awards and Summits—all to better serve the needs of this community.

MarketingGrowth

Transcending the CEO-CMO Understanding Gap

Deborah Malone0Tagged , ,

There’s little doubt that the CEO-CMO relationship is business critical.  The last few months have seen several authoritative studies that consider CEOs’ understanding of marketing, as well as their perceptions of CMO performance. While there are obvious differences in the research, when the studies are looked at together, several interesting trends emerge that paint a more […]

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6 mins read

ANA’s Bob Liodice Talks About Dynamic Change, Opportunities, and the Optimism of 2024 …

Deborah Malone0Tagged ,

Bob Liodice, chief executive officer of the ANA, certainly understands both the challenges and opportunities marketers face today.  As he anticipates the key issues and trends of 2024, Bob considers both large, defining topics like the effect of Gen AI on the industry and how a central ANA tenet like “growth” is continuing to develop, […]

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5 mins read