23 Feb, 2024

Transcending the CEO-CMO Understanding Gap

There’s little doubt that the CEO-CMO relationship is business critical.  The last few months have seen several authoritative studies that consider CEOs’ understanding of marketing, as well as their perceptions of CMO performance. While there are obvious differences in the research, when the studies are looked at together, several interesting trends emerge that paint a more […]

6 mins read

Agency Searches and Reviews: What Type of Consultant is Right for You?

A very smart and knowledgeable industry leader recently told us that he thought a pitch consultant and a search consultant were one and the same.  As a result of that comment and queries from several marketing and procurement clients about different types of internal and external consultants to help manage the complexities and intricacies of […]

9 mins read

Sports marketing regrets from a former CMO — (and thoughts on effective use of your 2024 sports marketing budget)

I stand before you with serious sports-marketing regrets. I’m a three-time B2B CMO who made marketing investments in basketball, soccer and golf during the last five years of my marketing career and evaluated a slew of others (F1 and NFL among them). I should clarify: I invested in men’s basketball, soccer and golf. Given what I do […]

7 mins read

ANA Masters Highlights How Legacy Brands Have Embraced Reinvention to Grow New Markets

“Acknowledge and recognize unprecedent disruption. Yesterday’s practices will not work today. What got you here will not get you there. Rethink everything– consumer insights, ads, experience, not just methodology, but everything! Even ask, ‘What is loyalty?’ Everything must be reinvented.”  … Raja Rajamannar, Chief Marketing and Communications Officer- Mastercard October marks the annual ANA Masters of Marketing— a significant week in the […]

16 mins read

INTERNATIONAL WOMEN’S HISTORY MONTH: Contradictions or Progress?

Before International Women’s History Month ends, I wanted to acknowledge the many uplifting posts about women in the workplace, but also point out some conflicting, and quite confusing, findings from articles and studies published or reposted this month. I couldn’t help but notice several contradictions about women’s evolving roles, so I attempted to look beyond the headlines […]

8 mins read

How Marketing Shifts of the Past Two Decades are Shaping the Future

 At the end of January, The Internationalist, the company I founded at the beginning of the 21st century to connect the people and ideas in international marketing, celebrated 20 years. While that’s a milestone for any independent venture, it also caused me to look at how marketing has evolved over the last two decades and perhaps where it might […]

10 mins read

Media Market Update: 2023 Outlook

By Manuel Reyes, Founder of Cortex MediaConcerns about economic uncertainty continue to be front and center as many brands remain unsure about what to expect and how best to prepare for the year ahead. It’s yet to be seen if the U.S. will suffer a significant recession in terms of a widespread and prolonged downturn. Given the Fed’s […]

9 mins read