23 Feb, 2024

Transcending the CEO-CMO Understanding Gap

There’s little doubt that the CEO-CMO relationship is business critical.  The last few months have seen several authoritative studies that consider CEOs’ understanding of marketing, as well as their perceptions of CMO performance. While there are obvious differences in the research, when the studies are looked at together, several interesting trends emerge that paint a more […]

6 mins read

Agency Searches and Reviews: What Type of Consultant is Right for You?

A very smart and knowledgeable industry leader recently told us that he thought a pitch consultant and a search consultant were one and the same.  As a result of that comment and queries from several marketing and procurement clients about different types of internal and external consultants to help manage the complexities and intricacies of […]

9 mins read

Sports marketing regrets from a former CMO — (and thoughts on effective use of your 2024 sports marketing budget)

I stand before you with serious sports-marketing regrets. I’m a three-time B2B CMO who made marketing investments in basketball, soccer and golf during the last five years of my marketing career and evaluated a slew of others (F1 and NFL among them). I should clarify: I invested in men’s basketball, soccer and golf. Given what I do […]

7 mins read