GLOBAL MARKETING AT THE CROSSROADS
LondonAI and the New Advertising Equation
How Michael Moszynski Wants to Redefine Creativity, Value, and Human Intelligence in an AI-Driven Era … When LondonAI launched, it didn’t introduce itself with glossy promises of transformation, magical savings, or instant innovation. Instead, it opened with a campaign showing all the things AI simply can’t do. It was witty, slightly irreverent, and intentionally sobering. […]
Political Ad Rules Need Urgent Reform
Commentary from the European Association of Communications Agencies (EACA). Editor’s Note:As election activity accelerates across Europe and beyond, the unintended consequences of new political transparency rules are becoming a global concern. What begins as regional policy often signals broader shifts in how platforms, agencies, and marketers must operate—particularly when major players like Google and Meta […]
From Puppets to Vinyl to Dogs: A Holiday Marketing Spirit That Signals a Bigger Shift
Why 2025’s joyful, imperfect holiday ads may be previewing marketing’s next big chapter. Holiday advertising always offers spectacle and sentiment, but 2025 may be remembered as the year marketers collectively embraced imperfection—leaning into instinct, nostalgia, and unpolished humanity to cut through the noise of an AI-saturated world. A Dog With a GoPro Steals the Season […]
When Media Becomes the Mirror: Tim Love and Richard Gephardt on Truth, Trust, and the Digital Age
In an age when technology reflects as much as it informs, The Medium is the Mirror challenges us to confront one of the most pressing issues of our time—how we see, share, and believe in truth. The new book by Tim Love, former Vice Chairman of Omnicom Group, expands on Marshall McLuhan’s prophetic insight that […]
What’s Next for Marketers — After ANA Masters and Beyond AI
Each year, the ANA Masters of Marketing serves as a barometer for what’s truly on marketers’ minds. This year’s gathering in Orlando, one of the best in the organization’s long history, overflowed with stories of reinvention, optimism, and creative courage. Yet, as the applause settled, the lingering question was not what worked—but what’s next. If […]
Undifferentiated and Under Pressure: Robin Bonn on Redefining Agency Advantage in a “Sea of Sameness”…
Robin Bonn, founder of the UK-based consultancy Co:definery, has never been one to shy away from hard truths. And his new book—Market of One: How Your Agency Can Rewrite the Rules and Create a Lasting Competitive Advantage— does just that. In a climate where ad agencies are being asked to deliver more, faster, and for […]
Globant GUT’s CORPORATE WEBSITE INDEX Urges Companies to Plan for AI Interactions- Beyond Human Visitors…
The corporate website has been the focal point of the modern company as a prominent communications tool to engage all stakeholders at every step of their information journey. It is a centralized hub for brand identity, corporate messaging, and customer engagement. However, that’s changing in the Age of Gen AI. The rise of Local Language […]
WFA’s Stephan Loerke Discusses the Drivers of Successful Marketing Organizations of the Future…
Stephan Loerke, CEO of the World Federation of Advertisers (WFA) recognizes that marketing’s rapid transformation shows no sign of waning. Despite the influx of technological innovations, changing consumer expectations, and novel brand-building strategies, he acknowledges that marketers must consistently address one enduring requirement: the imperative for marketing to deliver measurable business value. The Marketer of […]
McDonald’s Launches Adult Meal with Squid Game Candy Challenge ONLY in Australia
The fast food chain’s promotion with Netflix’ Squid Game began in Australia on Dec. 12, 2024. McDonald’s has long tapped into popular culture and entertainment, and most people will remember Happy Meals that featured toy characters from movies like Aladdin or The Lion King. However, in December 2024, the quick-service restaurant teamed up with Squid Game, the fictional […]
John Price Shares a 2025 Latin America Forecast Essential to Marketers…
John Price has focused his career on studying Latin American markets and guiding the world’s largest companies on how best to grow and defend their business interests in the region. He is one of the pioneers of market intelligence and an expert thought leader in Latin American business and political and economic trends. Each year, John […]