29 Feb, 2024

Has CMO become an impossible job? Five industry leaders share their view.

Another year, another round of well-documented cases of companies reorganizing the marketing function, renaming and/or removing the CMO position. Is the CMO role under threat? Five industry leaders offer their reading of this latest trend. They discuss if this is as a cyclical fad or is there something new going on here? Has CMO become […]

8 mins read

Cookie Deprecation: Are We Really Facing the Final Farewell?

Current market consensus is that cookies will likely go away… eventually. Despite four years of discussion about the “imminent death” of these third-party identifiers, news of their demise has been greatly exaggerated and will occur gradually, probably extending well into 2025. However, there may be a chance that their end might not consist of complete […]

7 mins read

Engage Responsibly’s Anita McGorty Discusses Online Hate and How Education Empowers Consumers & SMBs to be Part of the Solution

Fifty-two percent of Americans have experienced online hate, according to the Anti-Defamation League. And violence attributed to hate speech has increased worldwide. Expressions of racism, homophobia, xenophobia, misogyny, and other forms of targeted harassment against vulnerable groups and individuals can make the connectedness of social media become toxic. Anita McGorty, Executive Vice President of Engage Responsibly, […]

5 mins read

AEF’s Gord McLean Shares His Vision for the Future of Marketing Leadership & How Talent Drives Growth

The AEF is ANA’s Educational Foundation, and its mission is to connect today’s advertising and marketing communities with academia. AEF educates and inspires the next generation of talent while advancing the understanding of marketing and advertising in society. According to Gord McLean, President & CEO of AEF, “Our future marketing and advertising leaders are not […]

7 mins read

Transcending the CEO-CMO Understanding Gap

There’s little doubt that the CEO-CMO relationship is business critical.  The last few months have seen several authoritative studies that consider CEOs’ understanding of marketing, as well as their perceptions of CMO performance. While there are obvious differences in the research, when the studies are looked at together, several interesting trends emerge that paint a more […]

6 mins read

Sir Martin Sorrell Discusses the Global Complexities of 2024 and the Realities Now Facing the Ad Industry

Sir Martin Sorrell possesses the exceptional ability to seamlessly integrate macro geopolitical issues and technological trends with his deep understanding of marketing, advertising, and media. Plus, he has decades of experience interpreting the significance of an industry’s evolution, first-hand.  Certainly, one of the many things that drives him as a CEO is being forthright about […]

6 mins read

AdVentures Americas Founders Explain How They Are Disrupting International Media Constructs

Two long-time friends and international media professionals had a simple idea that is now changing how both clients and agencies can access strategic marketing solutions—whether within North America or throughout the world. Called AdVentures Americas for its US home base, Oliver Eills (Founder & CEO) and Patrick Williams (Managing Partner), both originally from the UK […]

7 mins read

WHY LATIN AMERICA IS OUT OF LOVE WITH THE LEFT

John Price of Americas Market Intelligences (AMI) focuses on the issues that affect investment in Latin America. If marketing is one of the main drivers of earnings, growth, and valuation, these considerations matter to how companies and brands choose to expand or contract in the region—whether it be decisions to operate in specific markets or […]

3 mins read

Agency Searches and Reviews: What Type of Consultant is Right for You?

A very smart and knowledgeable industry leader recently told us that he thought a pitch consultant and a search consultant were one and the same.  As a result of that comment and queries from several marketing and procurement clients about different types of internal and external consultants to help manage the complexities and intricacies of […]

9 mins read

Passionate Advocate for Ad Agencies, Marla Kaplowitz Talks about the State of Business Today with Expectations for 2024

Marla Kaplowitz has spent a long career at ad agencies, and now as CEO of the 4A’s (American Association of Advertising Agencies), she is helping her members navigate the constantly changing agency world.  She sees her role as ensuring that agencies remain relevant, compete successfully, and have the resources to flourish.  Today, she anticipates how […]

6 mins read