Advertising Industry Manifesto

by Tim Love

The advertising industry exists in the exchange of ideas between people. Today, more people are able to communicate with each other than any time in human history. That means the first media is people. It also means that creating ideas from human understanding has more consequence — perhaps, more value, too. The present socio-economic challenges we face underscore the interdependency of a globalized economy. There is little doubt that we are witnessing economic, environmental and social changes like never before. There can also be little doubt that some of the ideas we have been using are no longer helpful. New ideas are needed.

GO TO FULL STORY

Cover Story:
Celebrating Agency Innovation around the World
This third annual summer feature devoted to international Agency Innovators underscores how innovative thinking is not limited by geography, age, company size, or one’s position in a company. These twenty-one individuals have been selected from over 100 individual entries through industry nominations. Although many distinct perspectives on innovation were shared by the winners, some common points emerged which are critical to the future of successful marketing today.

GO TO FULL STORY