20 May, 2024

WFA’s Stephan Loerke Outlines a Framework for Positive Marketing Behaviors in an Increasingly Complex World

Today’s marketing environment is demanding— not only due to endless changes to consumer habits and proliferating technology but also geopolitical crises, polarized politics, and nonstop media reactions. Driving brand growth through purposeful and inclusive policies that embrace diverse audiences has never been more complex. Reflecting increasing demands from regulators, pressure groups, investors, and society, WFA (World […]

7 mins read

CSL’s Anthony Farina Talks About Brand Value, the Power of Disruption, and Staying True to Purpose… 

For the past decade, Anthony Farina, Chief Communications & Brand Officer of biotech giant CSL, has been part of the company’s extraordinary evolution. From his beginnings as the first communications leader in CSL’s century-long history, he has helped champion a purpose-driven ethos or “promise,” which enabled the CSL family to unify as one global brand […]

6 mins read

AIMM’s Gilbert Dávila Asks Brands to Close the Gap between Intention and Action in Supporting Diverse Media

While hosting the Second Annual ANA/AIMM GrowthFronts in New York, an upfront event for Diverse-Owned and Diverse-Targeted Media, Gilbert Dávila, CEO at DMI Consulting and Co-Founder of AIMM, ANA’s Alliance for Inclusive and Multicultural Marketing, shared new research on investment in Diverse Media and its potential for brands. As a result, AIMM has recommended bold […]

5 mins read

Are You Using AI to Interrupt or Interact? Redefining Consumer Relationships

In the era of digital transformation, marketing strategies are constantly evolving, and with the advent of AI, the possibilities seem endless. AI has become a pivotal tool in the arsenal of marketers, enabling unprecedented levels of personalization, efficiency, and insight. However, as we stand at this crossroads, it’s crucial to pose a fundamental question: What […]

7 mins read

Senny Boone Discusses What Marketers Can Do When Brands Face Ethical Dilemmas… 

Senny Boone, Senior Vice President of The Center for Ethical Marketing, believes that “Marketing suffers from a lack of trust in the marketplace, leading to heavy regulation and less growth for brands.” With three decades of communications law experience spanning marketing, fundraising, and privacy issues, including innovative technology and consumer protection, Senny speaks with conviction […]

6 mins read

Dr. Anastasia Kārkliņa Gabriel, Author of Cultural Intelligence for Marketers, Shares How Brands Reflect Culture and Shape Societal Values … 

Dr. Anastasia Kārkliņa Gabriel believes that brands reflect culture and actively shape societal norms and values. Her new book, Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy (Kogan Page, March 26, 2024), demonstrates how marketers can create programs that resonate effectively with audiences and meaningfully impact society.  Her book is devoted to helping marketers […]

6 mins read

EARTH DAY: Brands Making a Difference to the Planet… Learn their Stories!

To commemorate Earth Day on April 22 and as part of The Internationalist’s Marketing Makes a World of Difference™ initiative, The Internationalist is sharing case studies from around the world to highlight how brands have made a difference to the planet.  Earth Day began in 1970 in the United States, sparking the modern environmental movement. Since then, Earth Day has […]

3 mins read

Brands Are Changing How They Create Solutions, Interpret Relevance, and Attain Growth: MEDIA INNOVATION AWARD WINNERS SHOW HOW…

Not only did this year represent a record number of entries in The Internationalist Awards for Innovation in Media, but we are also recognizing more high-quality work than ever before in our sixteen-year history of honoring inspirational case studies from around the globe! Shifts are occurring in how brands create solutions, interpret relevance, and attain results: […]

18 mins read

The End of an Era – for the Sake of the Environment.

REWE: The Switch. For generations, Germans have planned their weekly shopping with the help of offer flyers that, unfortunately, end up in their trash. This is now a thing of the past: Grocery Retailer REWE is switching off this essential advertising, promotion, and communication channel to save more than 70,000 tons of paper, CO2, and […]

9 mins read

Hijacking Hearts, Not Screens: The Stealth Revolution in Marketing

In an era where digital landscapes are cluttered with advertisements, the challenge for marketers is not only to capture attention but to hold it meaningfully. When steered by a nuanced strategy, technology holds the promise of revitalizing marketing and advertising, making these disciplines relevant and essential threads in the fabric of consumer-brand relationships. This is […]

6 mins read