17 Jul, 2025

Undifferentiated and Under Pressure: Robin Bonn on Redefining Agency Advantage in a “Sea of Sameness”…

Robin Bonn, founder of the UK-based consultancy Co:definery, has never been one to shy away from hard truths. And his new book—Market of One: How Your Agency Can Rewrite the Rules and Create a Lasting Competitive Advantage— does just that. In a climate where ad agencies are being asked to deliver more, faster, and for […]

8 mins read

What Is Better Marketing Today?

This edition of COMMENTARY is by: Deborah Malone, Founder of The Internationalist After reviewing the winners of The Internationalist’s inaugural AI AWARDS FOR BETTER MARKETING, I found myself asking a deceptively simple question: What does “better marketing” really mean in the age of AI? The answers—if you look closely—are as powerful as they are uplifting. […]

4 mins read

Winners in the AI AWARDS FOR BETTER MARKETING Signal a Turning Point for the Industry. Cases Offer an AI BLUEPRINT.

Twelve Brands Use AI to Achieve Exceptional Customer-Focused Marketing Success The inaugural Internationalist AI AWARDS FOR BETTER MARKETING revealed a striking truth: artificial intelligence is no longer just an emerging tool—it is fundamentally reshaping how marketers deliver relevance, resonance, and results. A BLUEPRINT FOR AI & MARKETING Twelve pioneering campaigns from around the world showed that AI doesn’t […]

10 mins read

From Agency Leader & Marketing Pioneer to Substack Sage: Rishad Tobaccowala on Thinking Forward…

Rishad Tobaccowala has been called many things — strategist, philosopher, marketing visionary — and with good reason. After decades helping brands navigate change, he continues to push minds forward through his widely followed Substack newsletter, The Future Does Not Fit in the Containers of the Past. With more than 250 editions of his Substack newsletter, […]

14 mins read

The Trillion Dollar Blind Spot: Why Brands Are Ignoring Their 2025 Lifeline

By Lee Brody, Co-Founder and President at Openly Gray and Lee St. James, Co-Founder and ECD at Openly Gray Let’s be honest: Hitting your year-end 2025 goals is more of a pipe dream every day. The first half of 2025 has been unprecedented. Unstable global markets, pervasive downsizing, and shifting consumer sentiment have conspired against […]

5 mins read

AdForum and The Internationalist Announce Strategic Partnership

Bringing together creativity and marketing leadership to spark new insights, connections, and opportunities. New York/Paris (June 25, 2025)— AdForum, the global platform that connects brands and agencies through creative intelligence, is proud to announce a new strategic partnership with The Internationalist, a respected voice in global marketing thought leadership. This collaboration aims to enrich both communities by […]

2 mins read

Terri da Silva Discusses Marriott Bonvoy’s New Initiative and Travel’s Transformative Power…

It’s not every day a marketer gets to work on a campaign that’s a reflection of their own values. For Terri da Silva, Vice President, Global Head of Portfolio, Brand and Content Marketing at Marriott International, that alignment came to life this spring with the launch of Marriott Bonvoy’s new global brand platform and campaign: […]

8 mins read

Khalid El Khatib, CMO of Consumer Reports, Discusses Attracting New Audiences to a Legacy Brand…

Consumer Reports (CR) is widely recognized for providing unbiased reviews, ratings, and purchasing advice on a wide range of products and services to help consumers make informed decisions. However, not many are aware that it is an 89-year-old nonprofit organization. Khalid El Khatib has served as the Chief Marketing Officer (CMO) of Consumer Reports for […]

8 mins read

Internationalists of the Year Announced! Today’s Most Inspirational Marketing Leaders Worldwide

40 Visionaries. One Global Standard for Marketing Excellence. From bold brand reinvention to fearless innovation, this year’s Internationalists of the Year represent the marketing leaders who are shaping the future– today. Thanks to an outpouring of passionate nominations from across the globe, The Internationalist is proud to spotlight 40 dynamic individuals who are redefining what […]

19 mins read

Molson Coors’ Brad Feinberg Discusses the Significance of “Doing Things Worth Talking About”…

Few people have a role that combines media, creative, and analytics. However, Brad Feinberg, VP of Media, Digital, and eCommerce at the Molson Coors Beverage Company, is one of those rare individuals. And if that’s not enough, he’s also part of the company’s Americas Commercial Accelerator leadership team. The Accelerator’s goal is to build capabilities across […]

7 mins read