Insights, Commentaries & Articles

Internationalists of the Year Announced! Today’s Most Inspirational Marketing Leaders Worldwide

June 12, 2025June 12, 2025 Deborah Malone0Tagged InspirationalMarketers, MarketingLeaders, MarketingTrailblasers

40 Visionaries. One Global Standard for Marketing Excellence. From bold brand reinvention to fearless innovation, this year’s Internationalists of the Year represent the marketing leaders who are shaping the future– today. Thanks to an outpouring of passionate nominations from across the globe, The Internationalist is proud to spotlight 40 dynamic individuals who are redefining what […]

19 mins read

Molson Coors’ Brad Feinberg Discusses the Significance of “Doing Things Worth Talking About”…

June 8, 2025 Deborah Malone0Tagged BeyondBeer, BrandPortfolio

Few people have a role that combines media, creative, and analytics. However, Brad Feinberg, VP of Media, Digital, and eCommerce at the Molson Coors Beverage Company, is one of those rare individuals. And if that’s not enough, he’s also part of the company’s Americas Commercial Accelerator leadership team. The Accelerator’s goal is to build capabilities across […]

7 mins read

TRENDING…. Purposeful Gaming: A Winning Combination for Brands and Players…

June 4, 2025 Deborah Malone0Tagged PurposeDriven, PurposefulEngagement, PurposefulGaming

Gaming and Purpose may not immediately seem to go hand in hand, but the combination is making a difference to many categories of business, from consumer goods to nonprofits. In 2022, during an interview with the forward-thinking Pete Blackshaw, while CEO of the Cincinnati-based Cintrifuse, he foresaw the convergence of “Green and Gaming.” Pete, a veteran of […]

6 mins read

For Momentum’s Mollye Rhea Discusses Shifts in Corporate and Nonprofit Collaborations…

May 28, 2025May 28, 2025 Deborah Malone0Tagged CauseMarketing, ForProfitNonprofit

When Mollye Rhea founded For Momentum in 2003, she pioneered one of the first cause marketing agencies to foster partnerships between brands and nonprofits. She characterizes her work as “bringing causes and companies together to multiply good.” Her company is now one of the leading cause-related marketing firms in the United States. For Momentum has also […]

8 mins read

Clarifying Purpose Amid Increased Uncertainty

May 20, 2025 Deborah Malone0Tagged BrandPurpose, EvolutionOfPurpose, PurposeArchitecture

Notions of purpose, like so many other concepts and ideals, have evolved over the past year. Currently, we are at a significant crossroads as our research points to a more sophisticated approach to adopting purpose. According to 89% of those surveyed, the challenge of getting purpose right lies in doing it meaningfully, systematically, and authentically. The […]

7 mins read

Habitat’s Amy Dunham Offers Insights on Refreshing a Much-Loved Brand…

May 16, 2025 Deborah Malone0Tagged AudienceResearch, BrandEvolution, BrandRefresh

Ask Amy Dunham, Habitat for Humanity International‘s Chief Communications Officer, about her latest initiative, and she’ll enthusiastically discuss encouraging people to take a fresh look at a much-loved brand. Whether reacting to changing market conditions, new leaders, or an organizational strategy update (or all of the above), she believes marketers must continue to plan and execute […]

8 mins read

David Aaker, Hailed as the Father of Modern Branding, Releases New Book in Response to Today’s Marketing Issues…

May 5, 2025 Deborah Malone0

David Aaker is prolific. He has published over 120 articles and 18 books that have sold more than 1 million copies and have been translated into 18 languages. Among them are Managing Brand Equity, Building Strong Brands, Aaker on Branding, Creating Signature Stories, and The Future of Purpose-Driven Branding. Marketing expert Philip Kotler called him […]

8 mins read

Alignment at the Surface, but Many Concerns Run Deep

April 30, 2025 Deborah Malone0Tagged ClientAgencyRelationships, MarketerAgencyTeamwork, MarketingProcurement

The Good, the Bad, and the Ugly of CLIENT-AGENCY-MARKETING PROCUREMENT Relationships Without question, the relationships among marketers, marketing procurement, and advertising agencies are crucial to the effectiveness of contemporary marketing initiatives. Each entity plays a distinct yet complementary role in achieving strategic business success. Simply said, marketers drive strategy, procurement ensures efficiency, and agencies deliver […]

4 mins read

Amy Williams, CEO of Good-Loop, is on a Mission to Make Online Ads More Positive…

April 29, 2025April 30, 2025 Deborah Malone0Tagged Brand&Nonprofits, BrandsDoingGood, PurposefulBranding

Not all visionaries are people of action. Amy Williams is both. She recognized the need to redesign online advertising, making annoying internet ads a force for good. In 2016, she co-founded Good-Loop as a simple and profitable way for brands to do good through advertising. So far, her Good Formats have raised over $10 million for good causes globally. In doing so, […]

6 mins read

ARTICLES

WINNERS ANNOUNCED! Unparalleled Inspiration!

April 28, 2025May 7, 2025 Deborah Malone0Tagged MediaInnovation

The 17th Annual Internationalist Awards for INNOVATION IN MEDIA The most effective campaigns solve real problems, maintain authentic connections with their audiences, and deliver tangible results. Not only did this year represent a record number of entries in The Internationalist Awards for Innovation in Media, but we are also recognizing more high-quality work than ever before […]

16 mins read