Insights, Commentaries & Articles

Winners in the AI AWARDS FOR BETTER MARKETING Signal a Turning Point for the Industry. Cases Offer an AI BLUEPRINT.

July 10, 2025July 11, 2025 Deborah Malone0

Twelve Brands Use AI to Achieve Exceptional Customer-Focused Marketing Success The inaugural Internationalist AI AWARDS FOR BETTER MARKETING revealed a striking truth: artificial intelligence is no longer just an emerging tool—it is fundamentally reshaping how marketers deliver relevance, resonance, and results. A BLUEPRINT FOR AI & MARKETING Twelve pioneering campaigns from around the world showed that AI doesn’t […]

10 mins read

From Agency Leader & Marketing Pioneer to Substack Sage: Rishad Tobaccowala on Thinking Forward…

July 7, 2025 Deborah Malone0Tagged AiTechnologyHumanity, FutureofWork, ThoughtLeadershipo

Rishad Tobaccowala has been called many things — strategist, philosopher, marketing visionary — and with good reason. After decades helping brands navigate change, he continues to push minds forward through his widely followed Substack newsletter, The Future Does Not Fit in the Containers of the Past. With more than 250 editions of his Substack newsletter, […]

14 mins read

The Trillion Dollar Blind Spot: Why Brands Are Ignoring Their 2025 Lifeline

June 28, 2025June 30, 2025 admin0Tagged MarketingStrategy, OpenlyGray, RevenueGoals

By Lee Brody, Co-Founder and President at Openly Gray and Lee St. James, Co-Founder and ECD at Openly Gray Let’s be honest: Hitting your year-end 2025 goals is more of a pipe dream every day. The first half of 2025 has been unprecedented. Unstable global markets, pervasive downsizing, and shifting consumer sentiment have conspired against […]

5 mins read

ARTICLES

AdForum and The Internationalist Announce Strategic Partnership

June 26, 2025 Deborah Malone0Tagged AgenciesMarketers, AgencyCreativity, BrandMarketing

Bringing together creativity and marketing leadership to spark new insights, connections, and opportunities. New York/Paris (June 25, 2025)— AdForum, the global platform that connects brands and agencies through creative intelligence, is proud to announce a new strategic partnership with The Internationalist, a respected voice in global marketing thought leadership. This collaboration aims to enrich both communities by […]

2 mins read

Terri da Silva Discusses Marriott Bonvoy’s New Initiative and Travel’s Transformative Power…

June 23, 2025June 23, 2025 Deborah Malone0Tagged BrandStrategy, GlobalBrands, TravelMarketing

It’s not every day a marketer gets to work on a campaign that’s a reflection of their own values. For Terri da Silva, Vice President, Global Head of Portfolio, Brand and Content Marketing at Marriott International, that alignment came to life this spring with the launch of Marriott Bonvoy’s new global brand platform and campaign: […]

8 mins read

Khalid El Khatib, CMO of Consumer Reports, Discusses Attracting New Audiences to a Legacy Brand…

June 18, 2025June 20, 2025 Deborah Malone0Tagged DigitalFirstMarketing, LegacyBrand, Nonprofit

Consumer Reports (CR) is widely recognized for providing unbiased reviews, ratings, and purchasing advice on a wide range of products and services to help consumers make informed decisions. However, not many are aware that it is an 89-year-old nonprofit organization. Khalid El Khatib has served as the Chief Marketing Officer (CMO) of Consumer Reports for […]

8 mins read

Internationalists of the Year Announced! Today’s Most Inspirational Marketing Leaders Worldwide

June 12, 2025June 16, 2025 Deborah Malone0Tagged InspirationalMarketers, MarketingLeaders, MarketingTrailblasers

40 Visionaries. One Global Standard for Marketing Excellence. From bold brand reinvention to fearless innovation, this year’s Internationalists of the Year represent the marketing leaders who are shaping the future– today. Thanks to an outpouring of passionate nominations from across the globe, The Internationalist is proud to spotlight 40 dynamic individuals who are redefining what […]

19 mins read

Molson Coors’ Brad Feinberg Discusses the Significance of “Doing Things Worth Talking About”…

June 8, 2025 Deborah Malone0Tagged BeyondBeer, BrandPortfolio

Few people have a role that combines media, creative, and analytics. However, Brad Feinberg, VP of Media, Digital, and eCommerce at the Molson Coors Beverage Company, is one of those rare individuals. And if that’s not enough, he’s also part of the company’s Americas Commercial Accelerator leadership team. The Accelerator’s goal is to build capabilities across […]

7 mins read

TRENDING…. Purposeful Gaming: A Winning Combination for Brands and Players…

June 4, 2025July 10, 2025 Deborah Malone0Tagged PurposeDriven, PurposefulEngagement, PurposefulGaming

Gaming and Purpose may not immediately seem to go hand in hand, but the combination is making a difference to many categories of business, from consumer goods to nonprofits. In 2022, during an interview with the forward-thinking Pete Blackshaw, while CEO of the Cincinnati-based Cintrifuse, he foresaw the convergence of “Green and Gaming.” Pete, a veteran of […]

6 mins read

For Momentum’s Mollye Rhea Discusses Shifts in Corporate and Nonprofit Collaborations…

May 28, 2025May 28, 2025 Deborah Malone0Tagged CauseMarketing, ForProfitNonprofit

When Mollye Rhea founded For Momentum in 2003, she pioneered one of the first cause marketing agencies to foster partnerships between brands and nonprofits. She characterizes her work as “bringing causes and companies together to multiply good.” Her company is now one of the leading cause-related marketing firms in the United States. For Momentum has also […]

8 mins read