Why Recognition Without Action Is Costing Marketers Billions (Yes, Billions) When The Internationalist published Openly Gray’s commentary on the overlooked revenue potential in the 50+ audience, the response was immediate. It resonated with marketers worldwide, who suddenly recognized how little strategic focus they’d given to this demographic — despite its extraordinary influence and spending power. […]
Luxury and nostalgia are defining the U.S. fashion conversation this holiday season. For brands, the winning formula blends status with story—positioning fashion not just as a purchase, but as a reflection of identity, legacy, and meaning. The Search Signals: A New Luxury Equation From October 2021 to September 2025, organic search trends monitored by MyTelescope show that […]
In an age when technology reflects as much as it informs, The Medium is the Mirror challenges us to confront one of the most pressing issues of our time—how we see, share, and believe in truth. The new book by Tim Love, former Vice Chairman of Omnicom Group, expands on Marshall McLuhan’s prophetic insight that […]
Each year, the ANA Masters of Marketing serves as a barometer for what’s truly on marketers’ minds. This year’s gathering in Orlando, one of the best in the organization’s long history, overflowed with stories of reinvention, optimism, and creative courage. Yet, as the applause settled, the lingering question was not what worked—but what’s next. If […]
How Smart Marketers Can Navigate Global Media Inflation Global media inflation may have leveled off at 4%, but this “new normal” is anything but steady. The World Federation of Advertisers’ latest Outlook report reveals a fragmented media economy where stability on paper hides sharp contrasts across markets and channels. Premium video continues to command higher […]
Celebrating 80 Years of Philanthropy, Play, and Global Impact As Mattel commemorates its 80th anniversary, the company isn’t just reflecting on a storied past of iconic toys—it’s doubling down on a bold vision of purpose. The “80 Moments for 80 Years” campaign is a global philanthropic initiative that brings Mattel’s belief in the power of […]
A Jay Chiat Award winner that not only caught our eye—but touched our heart. The Jay Chiat Awards have long celebrated the best in strategic thinking—work that pushes boundaries, challenges conventions, and redefines how creativity delivers real-world results. Yet this year, one Gold-winning campaign from Belgium did more than inspire the marketing community. It saved […]
Few brands in financial services are known for cultural relevance. But Ally Financial, under the brand leadership of Bridget Sponsky, is rewriting that narrative. In 2022, Ally stunned the marketing world by announcing its 50/50 Pledge: a promise to invest equally in men’s and women’s sports media within five years. For decades, women’s sports received […]
The EACA CEO discusses how a pan-European competition—created in collaboration with the 5Rights Foundation and supported by EU leaders—empowers young creatives to safeguard a digital future for children. Children’s online safety has become one of the most urgent issues of our digital age. The European Association of Communications Agencies (EACA), in partnership with the pioneering […]
When marketers think about growth, they often focus on purpose, storytelling, or functional benefits. Yet Ulli Appelbaum, brand strategist and award-winning author, argues that the most powerful driver of brand success has been hiding in plain sight all along: brand associations. With his new book, The Science of Brand Associations: Win Minds, Win Markets (out […]
