11 Oct, 2024

Insights, Commentaries & Articles

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The Internationalist connects the people and ideas in international advertising, marketing and media through content, thought leadership, community and collaboration. Marketer driven, The Internationalist has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building. The Internationalist is available in print, online and in-person—through Think Tanks, Awards and Summits—all to better serve the needs of this community.

TRENDING

Dave McCaughan, Expert on Age and International Culture, Explains What Brands Get Wrong about Older People…

Informing Brand Attributes: A History of Family Farming in Brazil Drives Nossa Familia Coffee

Ally Financial’s Pioneering Commitment is Changing How Brands Consider Investments in Women’s Sports

Upcoming Advertising, Marketing & Media Events Worldwide

Tito’s Handmade Vodka Gives Back…

The Future of Media is Segmentation

Dave McCaughan, Expert on Age and International Culture, Explains What Brands Get Wrong about Older People…

Deborah Malone0Tagged , ,

Dave McCaughan is a storyteller, marketing expert, consultant, and public speaker passionate about understanding the interconnection between people and brands.  He spent three decades with McCann throughout Asia, developing the Strategic Planning practice and working with a stellar roster of global clients. Ten years ago, he created a fascinating consultancy called BIBLIOSEXUAL for “marketing what […]

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9 mins read

Informing Brand Attributes: A History of Family Farming in Brazil Drives Nossa Familia Coffee

Deborah Malone0Tagged , ,

Augusto Carneiro, founder and chief friendship officer of Nossa Familia Coffee, not only highlights his Brazilian heritage in the company’s coffee but also champions Nossa Familia’s commitment to sustainability and charitable causes. Launched in 2004, Nossa Familia Coffee has been catering to java enthusiasts in Portland, Oregon, and throughout the United States online. 2016 the company became Oregon’s first Certified B Corp coffee […]

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10 mins read

Ally Financial’s Pioneering Commitment is Changing How Brands Consider Investments in Women’s Sports

Deborah Malone0Tagged ,

Women’s sports have been soaring in popularity, yet they still receive less than ten percent of media coverage. Too often, media investments for women’s sports are only included as an add-on to men’s packages.  Ally Financial took a pioneering step in May 2022 by committing to spend equally on men’s and women’s sports within five […]

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8 mins read

Upcoming Advertising, Marketing & Media Events Worldwide

Deborah Malone0Tagged , ,

Have you ever planned a business trip to Miami only to learn that a key advertising event occurred the day before you arrived? Gone to great lengths to organize an event in Singapore, only to later learn that it is scheduled at the same time as another industry function?  What about traveling to France a […]

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8 mins read

Tito’s Handmade Vodka Gives Back…

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Under its “Love, Tito’s” umbrella, an iconic vodka distillery gives back and empowers employees… Tito’s Founder, Bert “Tito” Beveridge, has been supporting important causes almost as long as he’s been distilling his award-winning vodka. He has also cultivated an atmosphere that empowers employees to support the charitable programs identified by Tito’s executive team and local causes […]

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15 mins read

The Future of Media is Segmentation

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A COMMENTARY BY MARCELO SALUP, CEO of PERFORMIST Who are these people? I started my career in the creative department. First in Madrid, then I moved to Miami, got work at DM&B as regional creative director. Then, one year, I just transitioned from “Regional Creative Director” to “Regional Media Director”.  That year I made an […]

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7 mins read

Hiki and Getty Images Develop AutisticOutLoud, Custom Content to Authentically Represent People with Autism

Deborah Malone0Tagged , ,

Hiki is the world’s leading neurodiversity-centric friendship and dating app targeted to people with autism. Today, about 15-20% of the world’s population is regarded as neurodivergent– reflecting a range of ages, races, genders, and nationalities. Hiki’s mission is to enable this community to connect with each other, especially given that Autistic people are 4x more […]

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8 mins read

Announcing… 2024 MARKETING MAKES A WORLD OF DIFFERENCE™ Case Study Winners from Around the World.

Deborah Malone0Tagged , ,

Every year, The Internationalist highlights inspiring case studies of how brands and their marketing initiatives aremaking a world of difference by creating awareness, changing behaviors, and driving results for the PLANET, for PEOPLE… and for BUSINESS. WINNING CASE STUDY HIGHLIGHTS PLANET: TRENDS IN SUSTAINABILITY Orange – Phone2Gold | Havas Play France Orange, the French multinational telecommunications company, is […]

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15 mins read

Lana McGilvray of Purpose Worldwide Offers Insights on How Purpose Drives Measurable Growth…

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Lana McGilvray is the Co-Founder and CEO Of Purpose Worldwide, a communications consultancy that specializes in helping clients define and connect purpose to growth. In an era of accountability, particularly in marketing, even the most noble missions must be associated with economic outcomes. Given her broad experience with brands, associations, nonprofits, and tech companies, Lana discusses the biggest challenges in […]

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7 mins read

P&G’s Taide Guajardo and ISBA’s Phil Smith Aim to Ensure All Ads Are Accessible to People with Hearing or Vision Loss 

Deborah Malone0Tagged , ,

The World Health Organization (WHO) reports that one out of every thirteen people have enough hearing or vision impairment to depend on captioning and descriptive audio for their media use.  By 2050, WHO also anticipates that 2.5 billion people will be living with some degree of hearing loss. While these statistics may seem overwhelming, the Ad Access Alliance, […]

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7 mins read