DigitalAdvertising
Political Ad Rules Need Urgent Reform
Commentary from the European Association of Communications Agencies (EACA). Editor’s Note:As election activity accelerates across Europe and beyond, the unintended consequences of new political transparency rules are becoming a global concern. What begins as regional policy often signals broader shifts in how platforms, agencies, and marketers must operate—particularly when major players like Google and Meta […]
How Brands Can Reduce Carbon Emissions in Advertising?
SUSTAINABILITY IN MEDIA PLANNING Worldwide, carbon emissions must be reduced by two-thirds over the next decade to avoid hitting a dangerous global warming threshold. The ad industry, particularly digital advertising, is a major contributor to rising carbon emissions. Every thousand ad impressions, of which there are billions each day, emit between 50-1500+ grams of CO2 due to the energy used by […]