mediaplanning
How Brands Can Reduce Carbon Emissions in Advertising?
SUSTAINABILITY IN MEDIA PLANNING Worldwide, carbon emissions must be reduced by two-thirds over the next decade to avoid hitting a dangerous global warming threshold. The ad industry, particularly digital advertising, is a major contributor to rising carbon emissions. Every thousand ad impressions, of which there are billions each day, emit between 50-1500+ grams of CO2 due to the energy used by […]