19 Jun, 2024

Brands Are Changing How They Create Solutions, Interpret Relevance, and Attain Growth: MEDIA INNOVATION AWARD WINNERS SHOW HOW…

Not only did this year represent a record number of entries in The Internationalist Awards for Innovation in Media, but we are also recognizing more high-quality work than ever before in our sixteen-year history of honoring inspirational case studies from around the globe! Shifts are occurring in how brands create solutions, interpret relevance, and attain results: […]

18 mins read

The End of an Era – for the Sake of the Environment.

REWE: The Switch. For generations, Germans have planned their weekly shopping with the help of offer flyers that, unfortunately, end up in their trash. This is now a thing of the past: Grocery Retailer REWE is switching off this essential advertising, promotion, and communication channel to save more than 70,000 tons of paper, CO2, and […]

9 mins read

Hijacking Hearts, Not Screens: The Stealth Revolution in Marketing

In an era where digital landscapes are cluttered with advertisements, the challenge for marketers is not only to capture attention but to hold it meaningfully. When steered by a nuanced strategy, technology holds the promise of revitalizing marketing and advertising, making these disciplines relevant and essential threads in the fabric of consumer-brand relationships. This is […]

6 mins read

Brian Wieser of Madison and Wall Raises His Forecast for Ad Growth and Offers an Interesting Perspective

Few can boast of a professional life that includes investment banker, equity research analyst, long-time agency executive, and developer of two of the global advertising industry’s most widely relied upon data sets.  Brian Wieser has devoted much of his career to understanding trends in media spending, its overall effect on advertising budgets, and what this […]

5 mins read

Reassessing Purpose as Society’s Expectations for Business Rise

TODAY’S MARKETERS both appreciate and understand the ideals of brand purpose and the purpose-led organization. However, the complexity of global events, the acceleration of technology, and the need for profitable results amid economic uncertainty affect how marketing’s role makes a difference to both business and society. Some of the survey results were entirely unexpected. DOWNLOAD THE […]

7 mins read

SeeHer’s Christine Guilfoyle Responds to Disillusionment about the Representation of U.S. Women with the “Pledge to Embed”

While no one in business likes setbacks, Christine Guilfoyle is overcoming disturbing perceptions with an important new program.  SeeHer is the ANA’s global initiative to champion the positive representation of women and the leading global movement to eliminate gender bias in marketing, media, and entertainment.  A new edition of the report, Global Perceptions of Progress […]

8 mins read

Liz Kneebone Tells How Sustainable and Inclusive Marketing Practices Can Be Growth Drivers While Making a Positive Impact

If Liz Kneebone could make a wish for all marketers, it would be to make every day Earth Day. As Vice President of the Society and Sustainability Collective, launched by the ANA on Earth Day 2022, she recognizes that as sustainability becomes more common in marketing practices in the U.S. and around the globe, the […]

5 mins read

”Woke Up Call”:  Universities Need a Brand Reboot.

Many of America’s most renowned colleges and universities have been in the headlines for all the wrong reasons. In the wake of turmoil over colleges’ responses to the latest social and geo-political uproar, a much deeper fissure has been laid bare that has the potential to break the brands that elite schools count on to […]

5 mins read

Has CMO become an impossible job? Five industry leaders share their view.

The World Federation of Advertisers (WFA) asked five industry leaders to offer their reading on whether the CMO has become an impossible job. Is the trend toward new marketing titles and segmented roles a cyclical fad or an indication of a deeper problem? Recently, there has been another round of well-documented cases of companies reorganizing […]

8 mins read

Cookie Deprecation: Are We Really Facing the Final Farewell?

Current market consensus is that cookies will likely go away… eventually. Despite four years of discussion about the “imminent death” of these third-party identifiers, news of their demise has been greatly exaggerated and will occur gradually, probably extending well into 2025. However, there may be a chance that their end might not consist of complete […]

6 mins read