… Through humor and wisdom, Joanne Davis provides an essential new book for maximizing Client-Agency Relationships by highlighting “good” and “bad” marketer behavior… More than one trillion dollars are spent globally on advertising—a figure exceeding the GDP of 19 countries. Imagine the waste to companies and their stockholders when marketers do not learn the basic […]
SUSTAINABILITY IN MEDIA PLANNING Worldwide, carbon emissions must be reduced by two-thirds over the next decade to avoid hitting a dangerous global warming threshold. The ad industry, particularly digital advertising, is a major contributor to rising carbon emissions. Every thousand ad impressions, of which there are billions each day, emit between 50-1500+ grams of CO2 due to the energy used by […]
Dave McCaughan is a storyteller, marketing expert, consultant, and public speaker passionate about understanding the interconnection between people and brands. He spent three decades with McCann throughout Asia, developing the Strategic Planning practice and working with a stellar roster of global clients. Ten years ago, he created a fascinating consultancy called BIBLIOSEXUAL for “marketing what […]
Augusto Carneiro, founder and chief friendship officer of Nossa Familia Coffee, not only highlights his Brazilian heritage in the company’s coffee but also champions Nossa Familia’s commitment to sustainability and charitable causes. Launched in 2004, Nossa Familia Coffee has been catering to java enthusiasts in Portland, Oregon, and throughout the United States online. 2016 the company became Oregon’s first Certified B Corp coffee […]
Women’s sports have been soaring in popularity, yet they still receive less than ten percent of media coverage. Too often, media investments for women’s sports are only included as an add-on to men’s packages. Ally Financial took a pioneering step in May 2022 by committing to spend equally on men’s and women’s sports within five […]
Have you ever planned a business trip to Miami only to learn that a key advertising event occurred the day before you arrived? Gone to great lengths to organize an event in Singapore, only to later learn that it is scheduled at the same time as another industry function? What about traveling to France a […]
Under its “Love, Tito’s” umbrella, an iconic vodka distillery gives back and empowers employees… Tito’s Founder, Bert “Tito” Beveridge, has been supporting important causes almost as long as he’s been distilling his award-winning vodka. He has also cultivated an atmosphere that empowers employees to support the charitable programs identified by Tito’s executive team and local causes […]
A COMMENTARY BY MARCELO SALUP, CEO of PERFORMIST Who are these people? I started my career in the creative department. First in Madrid, then I moved to Miami, got work at DM&B as regional creative director. Then, one year, I just transitioned from “Regional Creative Director” to “Regional Media Director”. That year I made an […]
Hiki is the world’s leading neurodiversity-centric friendship and dating app targeted to people with autism. Today, about 15-20% of the world’s population is regarded as neurodivergent– reflecting a range of ages, races, genders, and nationalities. Hiki’s mission is to enable this community to connect with each other, especially given that Autistic people are 4x more […]
Every year, The Internationalist highlights inspiring case studies of how brands and their marketing initiatives aremaking a world of difference by creating awareness, changing behaviors, and driving results for the PLANET, for PEOPLE… and for BUSINESS. WINNING CASE STUDY HIGHLIGHTS PLANET: TRENDS IN SUSTAINABILITY Orange – Phone2Gold | Havas Play France Orange, the French multinational telecommunications company, is […]
