SocialImpact
A New Campaign from WWF Is Hard to Watch — That’s the Point
WWF’s new fight against climate change sends a stark message When WWF decided to produce an ad touting the urgency of combating climate change, the nonprofit organization settled on a unique, yet compelling marketing strategy. Produced in partnership with the TRY Advertising Agency headquartered in Norway, the resulting “Broken Records” campaign, released during the Summer Olympics in […]
Dr. Anastasia Kārkliņa Gabriel, Author of Cultural Intelligence for Marketers, Shares How Brands Reflect Culture and Shape Societal Values …
Dr. Anastasia Kārkliņa Gabriel believes that brands reflect culture and actively shape societal norms and values. Her new book, Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy (Kogan Page, March 26, 2024), demonstrates how marketers can create programs that resonate effectively with audiences and meaningfully impact society. Her book is devoted to helping marketers […]
Nick Bayer of Saxbys®, a Certified B Corp with a Mission to “Make Life Better,” is also Shaping Future Business Leaders…
Nick Bayer, Founder and CEO of Saxbys®, a certified B Corp with a mission to “Make Life Better,” has always been in the business of bringing people together. When he created Saxbys in 2005, he never considered it to be just a chain of coffee cafes, but rather a social impact company fueled by great […]