CulturalIntelligence
Dr. Anastasia Kārkliņa Gabriel, Author of Cultural Intelligence for Marketers, Shares How Brands Reflect Culture and Shape Societal Values …
Dr. Anastasia Kārkliņa Gabriel believes that brands reflect culture and actively shape societal norms and values. Her new book, Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy (Kogan Page, March 26, 2024), demonstrates how marketers can create programs that resonate effectively with audiences and meaningfully impact society. Her book is devoted to helping marketers […]
6 mins read