28 May, 2024

Pete Blackshaw, an “Urgent Optimist,” Sees the Convergence of Green and Gaming 

Pete Blackshaw operates at the heady nexus of marketing innovation, digital transformation, and entrepreneurial thinking. Throughout his career, Pete has been a marketer at Procter & Gamble and Nestle, an entrepreneur, a digital guru, an author, a data analyst, and a community service leader.  Much of his success is tied to how he often manages to […]

4 mins read

Anthony Farina of Biotech Giant CSL Discusses How a Successful Company Continues to Purposefully Evolve

Anthony Farina is no stranger to transformation, as he leads the Communications, Brand and Corporate Affairs functions at one of the world’s top biotech companies— CSL, a century-old organization founded in Australia. The company has grown from 12,000 to 30,000 employees and now provides medicines in more than 100 countries in less than a decade.  This […]

4 mins read

Client-Agency Relationships: Changing Expectations Amid New Ways of Working?

The world has undeniably changed since COVID-19, as have ways of working. The client-agency relationship has long been at the center of advertising and marketing. While the pandemic caused extraordinary examples of urgent, purpose-driven, remote teamwork, there are now new expectations of these important relationships that are shaping both corporate decision-making and individual priorities.

2 mins read