NonprofitMarketing
The Inspiration Nonprofit Marketers Offer All Brands…
Few understand the challenges of effective marketing on a budget as well as nonprofit organizations do. From budget limitations and ROI scrutiny to audience challenges and accountability pressures, every penny spent on nonprofit marketing must yield results, particularly when fundraising. As a result, nonprofits prize the value of compelling marketing—whether through original content and emotional […]
Can Nonprofits Explain Their Brand Purpose?
Organizations need a strong identity to connect with donors these days. The Girl Scout Cookie program is the largest girl-led entrepreneurial program in the world, and more than 1 million members participate every year. The sales are a fundraiser for local troops, but also support the mission of ANA member Girl Scouts of the USA […]
Leading By Example
ANA nonprofit award winners Tracey Burgoon and Amy Bobrick on their paths to success and sector concerns Every year, the ANA Nonprofit Federation recognizes outstanding achievements in the nonprofit sector. Honors include the Max Hart Nonprofit Achievement Award, which recognizes outstanding career accomplishments by a fundraising professional, and the ANA Nonprofit Federation Rising Leader Award, which celebrates […]