2025
Marketers Admit to AI’s CAPABILITY-MATURITY PARADOX
INSIGHTS Survey Results: AI implementation Success Depends More on Human and Organizational Factors than on Technological Capabilities From the ANA’s “Marketing Word of the Year,” to CES® to the World Economic Forum, businesses now recognize that the rapid advancements in Artificial Intelligence have reached a critical juncture in our relationship with technology. Yet, success in […]
We’re All Marketers Now
It’s not often that a business headline captures your attention and then continues to make you think. “Is your entire company thinking like a marketer? It should be.” This simple question and answer appeared in a recent email newsletter from McKinsey, linking to a series of articles. It made me consider how attracting and respecting […]
Parity Reveals a “Silver Lining” for Athletes and Brands through Support of Women’s Sports…
Leela Srinivasan, CEO of Parity, the platform that connects female athletes with brands, discusses some key takeaways from the organization’s latest study, “Beyond the Game: Exposing the Economic Realities of Professional Women Athletes.” Based on real data from 500 professional women athletes across 55 sports, she warns that, sadly, the study does not make for comfortable reading. […]
4As Marla Kaplowitz Discusses an Agency Business Amid Constant Change
Ask Marla Kaplowitz about her outlook for the agency business in 2025, and she’ll begin by reminding you that ad agencies operate in a constantly evolving environment. In fact, she says, “They often do their best work and deliver their greatest value during periods of significant change.” While she alludes to volatility and uncertainty throughout the […]
Can Nonprofits Explain Their Brand Purpose?
Organizations need a strong identity to connect with donors these days. The Girl Scout Cookie program is the largest girl-led entrepreneurial program in the world, and more than 1 million members participate every year. The sales are a fundraiser for local troops, but also support the mission of ANA member Girl Scouts of the USA […]
ANA’s Bob Liodice Discusses AI’s “Clarifying Moment” and Anticipates 2025’s Top Marketing Issues…
Bob Liodice, the ANA’s chief executive officer, is bullish on AI. Not only has the term been chosen three times by ANA members as the “Marketing Word of the Year,” but he believes that GenAI has the capability to help his members become better marketers. “AI,” he says, “will change the entire productivity scale. Marketers are […]
A Pivotal Year Ahead: Upcoming Advertising, Marketing, Media, and World Events!
The new year wake-up call of CES® 2025, the world’s most influential technology event, returns to Las Vegas on January 7-10, 2025. It is soon followed by the 54th Annual Meeting of the World Economic Forum, which will again descend upon the Swiss village of Davos from January 20 to 24, 2025. The focus? Collaboration for the Intelligent Age or “Responding to geopolitical […]