ARTICLES
Why Big Ideas Stall — And How Marketers Can Become the Chief Alignment Officers
Susan Schramm on De-Risking Strategy, Moving People to Action, and Fast-Tracking Ideas in a Fragmented World When bold ideas stall, marketers are often the first to feel the friction. They see it in the brief, hear it in the rooms where decisions wobble, and feel it when a campaign that should work never gains traction. […]
LondonAI and the New Advertising Equation
How Michael Moszynski Wants to Redefine Creativity, Value, and Human Intelligence in an AI-Driven Era … When LondonAI launched, it didn’t introduce itself with glossy promises of transformation, magical savings, or instant innovation. Instead, it opened with a campaign showing all the things AI simply can’t do. It was witty, slightly irreverent, and intentionally sobering. […]
GEN MORE+ Signals: How Multigenerational Marketing Is Becoming a Brand Advantage
From Martha Stewart for American Eagle to Gwyneth Paltrow and Apple Martin for Gap to Coach’s cross-age resurgence, brands are learning that the strongest growth comes from connecting generations—not dividing them. Marketers have spent the better part of a decade fixating on generational labels—Millennials, Gen Z, Gen Alpha. Yet the most resonant campaigns of 2025 […]
The Groom Boom Is Real—And It’s Redefining How Consumers Buy Everything
From hyper-specific searches to ingredient transparency, men’s grooming shows how all brands must evolve to win the next generation. MyTelescope trend signals highlight a market moving from scent-led novelty to science-backed performance, with lessons for every marketer. For decades, men’s grooming was a category defined by habit and heritage: predictable shaving products, mass-market deodorants, and […]
Inside Jen Harrington’s “Eat In or Dine Out”: A New Menu for Modern Marketing
How HATCH’s CEO is helping CMOs navigate talent gaps, cultural complexity, and the shift toward blended teams. “Eat In or Dine Out” Reframes the Agency–Client Relationship. When Jennifer Harrington launched HATCH, she wasn’t trying to build just another agency — she wanted to build a new model of creative collaboration. One that gives marketers a […]
Santa in a Bulletproof Vest: The Peace Campaign Cutting Through Holiday Noise
How Finland’s CMI Peace Foundation uses a universal icon to confront an unstable world. At a time when global conflict dominates headlines and uncertainty shapes public mood, Finland’s CMI Peace Foundation has reimagined one of the world’s most familiar symbols—Santa Claus—to deliver an urgent message about the fragility of peace. The creative boldness of placing […]
Political Ad Rules Need Urgent Reform
Commentary from the European Association of Communications Agencies (EACA). Editor’s Note:As election activity accelerates across Europe and beyond, the unintended consequences of new political transparency rules are becoming a global concern. What begins as regional policy often signals broader shifts in how platforms, agencies, and marketers must operate—particularly when major players like Google and Meta […]
When an “Old Dog” Leads a New Purpose
How The Farmer’s Dog and Macy’s Turn Thanksgiving Into a Spotlight on Senior Pets. This year, a special four-legged icon is helping shine a light on one of the most overlooked causes in animal welfare: senior dog adoption. For the 99th Macy’s Thanksgiving Day Parade, Macy’s and The Farmer’s Dog brought back an unexpected celebrity—Freida […]
Digital Changes More than Metrics: Announcing the 2025 Internationalist Digital Award Winners
Each year, The Internationalist Awards for Innovative Digital Marketing Solutions spotlight the most compelling examples of how marketing, technology, and culture intersect—and this year’s winners are particularly notable. They reflect a moment when brands are challenged to create not just attention, but advantage; not just impressions, but impact. These winning initiatives redefine what digital leadership […]
Edelman’s “Power of 55” Rewrites the Rules of Age and Influence
GenMore+ Insight: Why marketers can’t afford outdated assumptions about the 50+ consumer This story first appeared in ANA magazine. Edelman’s Longevity Lab has launched The Power of 55, a cohort of creators aged 55 and older tasked with helping brands better understand, engage, and build long-term relationships with this economically dominant yet chronically underserved audience. […]