Halcyon’s Kate Goodall Urges Marketers to Step Up to the Inevitable Impact-Driven Future of Business.

Kate Goodall has spent a good portion of her adult life supporting companies that have created both sustainable and disruptive new brands.  As Co-Founder and CEO of Halcyon, an incubator for early-stage impact ventures, she has formed several strong opinions about business. Kate often talks about “the inevitable impact-driven future of business” and “the rise of values-driven consumer behavior.”  She sees profound opportunities for categories that involve health, climate, or equity as she believes they will define the future of entrepreneurship, and ultimately, the future of wealth.

To date, she has supported more than 200 ventures that have created 5,000 jobs and impacted the lives of 7.3 million people.  One example is Once Upon A Farm, which makes cold-pressed, organic baby food. Once Upon A Farm is responsible for moving baby food to the refrigerated section of the grocery store, because it isn’t pasteurized, which allows it to retain more nutrients. They’ve also committed to providing a million meals to underserved children by 2024.

An advocate for startup accountability through determining the right metrics and continually measuring progress, she also believes that marketing needs to improve by moving beyond promises and optics to having a more deliverable role in brand building and ensuring that brand actions live up to mission statements.

From buzzwords like purpose to entrepreneurism, from describing a retrofitted ESG to the essentiality of being “mission driven,” Kate Goodall shares her thoughts on the future of business.

To learn more from Kate Goodall about how can marketing help in the impact-driven future of business, watch the video interview on Internationalist Marketing TV (IMTV) on YouTube by CLICKING HERE.

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In our conversation, we discuss the following:

• You often talk about “the inevitable impact-driven future of business.”  Would you outline what you mean… 
• Tell us a little about how you view a “mission-driven” business, especially now that the term is becoming a buzzword…
• While we’re on buzzwords, I’m curious about your perspective on “purpose…  
• How do to the pros and cons surrounding ESG fit into your thinking?
• I know that you’re bullish on measuring impact and keeping accountable… should establishing such metrics vary for each company?
• Tell us about some of the new brands fostered by Halcyon and their founders… 
• How would you define the entrepreneurial mindset now?  
• Given some of the recent events, will the term “startup” become redefined with a greater focus on accountability, profitability and solving problems?

To hear more from Kate Goodall about how can marketing help in the impact-driven future of business, listen to the podcast as part of our Trendsetters Podcast series on iHeartRadio’s Spreaker.

Kate Goodall is the Co-Founder and CEO of Halcyon, an incubator for early-stage impact ventures. Since launching in 2014, she has added an early-stage venture fund (of which she is co-managing director), an angel investing network, microloan fund, and a range of intensive programs, continually seeking to serve increasing numbers of entrepreneurs globally in more ways to solve the pressing social and environmental problems of our time.

In 2016, she helped establish WE Capital, a consortium of leading businesswomen investing in and supporting women and women-led companies. In 2018, Kate Goodall launched an international arts and dialogue festival, By the People, which ended in the Covid pandemic. She has served as juror at national and international social entrepreneurship competitions, like the Creator Awards, Pitch@Palace, and MIT Tech Review Innovator Europe & Latin America, and has helped select the 2021-2022 Class of White House Fellows under the Biden Administration. 

She was listed as DC Inno’s Fire Blazer, one of the Washington Business Journal’s Power 100, 40 Under 40, Women Who Mean Business, and Washington’s New Guard, Washingtonian’s 2017 Tech Titans, and Techweek 100 DC’s Talent Cultivators. Goodall has also received the Crittenton Leadership Award, is a Sorenson Global Impact Leader, and a member of YPO.

In a prior life, Kate Goodall worked as a Maritime Archaeologist.