SustainableBusinessModels
The WFA, with Kantar Research, Offers Imperatives on Marketers’ Role in Sustainable Actions. Özlem Şentürk Explains…
The World Federation of Advertisers has been proactive in linking sustainability with marketing imperatives. From the launch of their Planet Pledge to recent conversations about the Green Hush, the WFA continues to provide marketers worldwide with ways to consider climate action. At their annual Global Marketer Week Conference in late April, they took another important step […]
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