09 Dec, 2024

Ally Financial’s Pioneering Commitment is Changing How Brands Consider Investments in Women’s Sports

Women’s sports have been soaring in popularity, yet they still receive less than ten percent of media coverage. Too often, media investments for women’s sports are only included as an add-on to men’s packages.  Ally Financial took a pioneering step in May 2022 by committing to spend equally on men’s and women’s sports within five […]

8 mins read

Upcoming Advertising, Marketing & Media Events Worldwide

Have you ever planned a business trip to Miami only to learn that a key advertising event occurred the day before you arrived? Gone to great lengths to organize an event in Singapore, only to later learn that it is scheduled at the same time as another industry function?  What about traveling to France a […]

8 mins read

Hiki and Getty Images Develop AutisticOutLoud, Custom Content to Authentically Represent People with Autism

Hiki is the world’s leading neurodiversity-centric friendship and dating app targeted to people with autism. Today, about 15-20% of the world’s population is regarded as neurodivergent– reflecting a range of ages, races, genders, and nationalities. Hiki’s mission is to enable this community to connect with each other, especially given that Autistic people are 4x more […]

8 mins read

Announcing… 2024 MARKETING MAKES A WORLD OF DIFFERENCE™ Case Study Winners from Around the World.

Every year, The Internationalist highlights inspiring case studies of how brands and their marketing initiatives aremaking a world of difference by creating awareness, changing behaviors, and driving results for the PLANET, for PEOPLE… and for BUSINESS. WINNING CASE STUDY HIGHLIGHTS PLANET: TRENDS IN SUSTAINABILITY Orange – Phone2Gold | Havas Play France Orange, the French multinational telecommunications company, is […]

15 mins read

Lana McGilvray of Purpose Worldwide Offers Insights on How Purpose Drives Measurable Growth…

Lana McGilvray is the Co-Founder and CEO Of Purpose Worldwide, a communications consultancy that specializes in helping clients define and connect purpose to growth. In an era of accountability, particularly in marketing, even the most noble missions must be associated with economic outcomes. Given her broad experience with brands, associations, nonprofits, and tech companies, Lana discusses the biggest challenges in […]

7 mins read

P&G’s Taide Guajardo and ISBA’s Phil Smith Aim to Ensure All Ads Are Accessible to People with Hearing or Vision Loss 

The World Health Organization (WHO) reports that one out of every thirteen people have enough hearing or vision impairment to depend on captioning and descriptive audio for their media use.  By 2050, WHO also anticipates that 2.5 billion people will be living with some degree of hearing loss. While these statistics may seem overwhelming, the Ad Access Alliance, […]

7 mins read

Parity CEO Leela Srinivasan Champions Research on Women’s Sports to Find that Brands Have a Massive Opportunity… 

Parity was created in 2020 to close the gender income and opportunity gap in professional sports, and CEO Leela Srinivasan has been in her role for a year. To help revolutionize the financial model for women athletes and create meaningful opportunities for brands, she has championed what may be the most extensive study of women’s […]

8 mins read

Michael Kelly of World Bicycle Relief Discusses a Viable Nonprofit & Social Enterprise Model Relevant to Brands…

Michael Kelly has worked in digital media and communications strategy roles at consumer packaged goods and technology companies for much of his career. Several months ago, he accepted his “dream job” as Communications Director of World Bicycle Relief. While he’s a cycling enthusiast, he’s also passionate about the mission to supply bicycles to remote regions of the […]

6 mins read

Shell’s Rahul Malhotra Outlines How AI has Equipped Teams with Global Access to the Company’s Vast Creative Assets…

Rahul Malhotra is responsible for global brand strategy and architecture for the Shell brand family, which includes overseeing brand identity, brand stewardship, employee ambassadorship, and brand purpose. Over 125 years old and valued at over $50 billion, the Shell brand is one of the world’s top 23 most valuable brands, and its yellow and red […]

6 mins read

WFA’s Stephan Loerke Outlines a Framework for Positive Marketing Behaviors in an Increasingly Complex World

Today’s marketing environment is demanding— not only due to endless changes to consumer habits and proliferating technology but also geopolitical crises, polarized politics, and nonstop media reactions. Driving brand growth through purposeful and inclusive policies that embrace diverse audiences has never been more complex. Reflecting increasing demands from regulators, pressure groups, investors, and society, WFA (World […]

7 mins read