Defying Drift: Why Deloitte’s Geoff Tuff and Steven Goldbach Say Leaders Must Hone, Not Transform
The authors of HONE explain how purposeful refinement—not constant reinvention—helps marketers sustain clarity, relevance, and organizational momentum amid exponential change. For years, business leaders—and marketers in particular—have been urged to disrupt, reinvent, and transform. But according to Geoff Tuff and Steven Goldbach, Principals at Deloitte and authors of HONE: How Purposeful Leaders Defy Drift, that […]
The Hidden Engines of Ad Growth: Why Advertising Is Outpacing Consumer Spending
Five forces quietly reshaping the ad market, according to Madison & Wall. For decades, advertising growth has tracked closely with consumer spending. The logic is straightforward: marketers invest to influence demand, so ad budgets rise and fall with consumption. But over the past several years, that relationship has fractured. Advertising revenues have grown significantly faster […]
Marketing in 2026: From Prediction to Reckoning
What marketers are questioning, reconsidering, and re-prioritizing as the year begins. For much of the past decade, marketing has been driven by anticipation. What’s next.What’s coming.What will change everything. As 2026 approaches, that posture is giving way to something quieter—and far more consequential. Across industry reports, cultural analysis, and conversations with senior marketers worldwide, a […]
SIGNALS FROM THE SEASON
What Christmas Revealed About Trust, Humanity, and Marketing As the holiday season fades and marketers begin shaping the year ahead, a few Christmas campaigns linger — not because they “won” the season, but because of how audiences reacted to them. These questions build directly on themes we explored earlier this season in our holiday advertising […]
Why Big Ideas Stall — And How Marketers Can Become the Chief Alignment Officers
Susan Schramm on De-Risking Strategy, Moving People to Action, and Fast-Tracking Ideas in a Fragmented World When bold ideas stall, marketers are often the first to feel the friction. They see it in the brief, hear it in the rooms where decisions wobble, and feel it when a campaign that should work never gains traction. […]
LondonAI and the New Advertising Equation
How Michael Moszynski Wants to Redefine Creativity, Value, and Human Intelligence in an AI-Driven Era … When LondonAI launched, it didn’t introduce itself with glossy promises of transformation, magical savings, or instant innovation. Instead, it opened with a campaign showing all the things AI simply can’t do. It was witty, slightly irreverent, and intentionally sobering. […]
GEN MORE+ Signals: How Multigenerational Marketing Is Becoming a Brand Advantage
From Martha Stewart for American Eagle to Gwyneth Paltrow and Apple Martin for Gap to Coach’s cross-age resurgence, brands are learning that the strongest growth comes from connecting generations—not dividing them. Marketers have spent the better part of a decade fixating on generational labels—Millennials, Gen Z, Gen Alpha. Yet the most resonant campaigns of 2025 […]
The Groom Boom Is Real—And It’s Redefining How Consumers Buy Everything
From hyper-specific searches to ingredient transparency, men’s grooming shows how all brands must evolve to win the next generation. MyTelescope trend signals highlight a market moving from scent-led novelty to science-backed performance, with lessons for every marketer. For decades, men’s grooming was a category defined by habit and heritage: predictable shaving products, mass-market deodorants, and […]
Inside Jen Harrington’s “Eat In or Dine Out”: A New Menu for Modern Marketing
How HATCH’s CEO is helping CMOs navigate talent gaps, cultural complexity, and the shift toward blended teams. “Eat In or Dine Out” Reframes the Agency–Client Relationship. When Jennifer Harrington launched HATCH, she wasn’t trying to build just another agency — she wanted to build a new model of creative collaboration. One that gives marketers a […]
Santa in a Bulletproof Vest: The Peace Campaign Cutting Through Holiday Noise
How Finland’s CMI Peace Foundation uses a universal icon to confront an unstable world. At a time when global conflict dominates headlines and uncertainty shapes public mood, Finland’s CMI Peace Foundation has reimagined one of the world’s most familiar symbols—Santa Claus—to deliver an urgent message about the fragility of peace. The creative boldness of placing […]