From Puppets to Vinyl to Dogs: A Holiday Marketing Spirit That Signals a Bigger Shift
Why 2025’s joyful, imperfect holiday ads may be previewing marketing’s next big chapter. Holiday advertising always offers spectacle and sentiment, but 2025 may be remembered as the year marketers collectively embraced imperfection—leaning into instinct, nostalgia, and unpolished humanity to cut through the noise of an AI-saturated world. A Dog With a GoPro Steals the Season […]
When an “Old Dog” Leads a New Purpose
How The Farmer’s Dog and Macy’s Turn Thanksgiving Into a Spotlight on Senior Pets. This year, a special four-legged icon is helping shine a light on one of the most overlooked causes in animal welfare: senior dog adoption. For the 99th Macy’s Thanksgiving Day Parade, Macy’s and The Farmer’s Dog brought back an unexpected celebrity—Freida […]
GEN MORE+: Signals in Nonprofit Marketing
What Today’s Innovative Campaigns Tell Us About the 50+ Audience… Nonprofits have always been early indicators of cultural change. With limited budgets and mission-driven mandates, they tend to innovate out of necessity, creativity, and a sense of community. Increasingly, these innovations reveal something striking about the demographic often overlooked in mainstream marketing: the 50+ population […]
Digital Changes More than Metrics: Announcing the 2025 Internationalist Digital Award Winners
Each year, The Internationalist Awards for Innovative Digital Marketing Solutions spotlight the most compelling examples of how marketing, technology, and culture intersect—and this year’s winners are particularly notable. They reflect a moment when brands are challenged to create not just attention, but advantage; not just impressions, but impact. These winning initiatives redefine what digital leadership […]
Reinventing Retail Marketing: Dr. Jan Flemming’s Blueprint for the Future
Retail media is no longer just the fastest-growing channel in advertising — it’s evolving into one of the most consequential. Global retail media investment is expected to reach $200 billion by 2027, with European spend now outpacing growth in the broader digital ad market. Retailers, once seen as media bystanders, are becoming full-funnel customer platforms […]
Luxury Meets Nostalgia: Holiday 2025 Fashion Trends
Luxury and nostalgia are defining the U.S. fashion conversation this holiday season. For brands, the winning formula blends status with story—positioning fashion not just as a purchase, but as a reflection of identity, legacy, and meaning. The Search Signals: A New Luxury Equation From October 2021 to September 2025, organic search trends monitored by MyTelescope show that […]
GEN MORE+ | The 50+ Opportunity Gap
Why Recognition Without Action Is Costing Marketers Billions (Yes, Billions) When The Internationalist published Openly Gray’s commentary on the overlooked revenue potential in the 50+ audience, the response was immediate. It resonated with marketers worldwide, who suddenly recognized how little strategic focus they’d given to this demographic — despite its extraordinary influence and spending power. […]
When Media Becomes the Mirror: Tim Love and Richard Gephardt on Truth, Trust, and the Digital Age
In an age when technology reflects as much as it informs, The Medium is the Mirror challenges us to confront one of the most pressing issues of our time—how we see, share, and believe in truth. The new book by Tim Love, former Vice Chairman of Omnicom Group, expands on Marshall McLuhan’s prophetic insight that […]
What’s Next for Marketers — After ANA Masters and Beyond AI
Each year, the ANA Masters of Marketing serves as a barometer for what’s truly on marketers’ minds. This year’s gathering in Orlando, one of the best in the organization’s long history, overflowed with stories of reinvention, optimism, and creative courage. Yet, as the applause settled, the lingering question was not what worked—but what’s next. If […]
Where Media Inflation Meets Marketing Ingenuity
How Smart Marketers Can Navigate Global Media Inflation Global media inflation may have leveled off at 4%, but this “new normal” is anything but steady. The World Federation of Advertisers’ latest Outlook report reveals a fragmented media economy where stability on paper hides sharp contrasts across markets and channels. Premium video continues to command higher […]