In the era of digital transformation, marketing strategies are constantly evolving, and with the advent of AI, the possibilities seem endless. AI has become a pivotal tool in the arsenal of marketers, enabling unprecedented levels of personalization, efficiency, and insight. However, as we stand at this crossroads, it’s crucial to pose a fundamental question: What […]
To commemorate Earth Day on April 22 and as part of The Internationalist’s Marketing Makes a World of Difference™ initiative, The Internationalist is sharing case studies from around the world to highlight how brands have made a difference to the planet. Earth Day began in 1970 in the United States, sparking the modern environmental movement. Since then, Earth Day has […]
Not only did this year represent a record number of entries in The Internationalist Awards for Innovation in Media, but we are also recognizing more high-quality work than ever before in our sixteen-year history of honoring inspirational case studies from around the globe! Shifts are occurring in how brands create solutions, interpret relevance, and attain results: […]
REWE: The Switch. For generations, Germans have planned their weekly shopping with the help of offer flyers that, unfortunately, end up in their trash. This is now a thing of the past: Grocery Retailer REWE is switching off this essential advertising, promotion, and communication channel to save more than 70,000 tons of paper, CO2, and […]
As a cable and satellite services analyst early in my career, the concept of customer churn – a critical metric in assessing the lifetime value of a customer, and thus the degree to which it is worth investing in those customer – has always been a keen a key metric to me when thinking about […]
In an era where digital landscapes are cluttered with advertisements, the challenge for marketers is not only to capture attention but to hold it meaningfully. When steered by a nuanced strategy, technology holds the promise of revitalizing marketing and advertising, making these disciplines relevant and essential threads in the fabric of consumer-brand relationships. This is […]
Senny Boone, Senior Vice President of The Center for Ethical Marketing, believes that “Marketing suffers from a lack of trust in the marketplace, leading to heavy regulation and less growth for brands.” With three decades of communications law experience spanning marketing, fundraising, and privacy issues, including innovative technology and consumer protection, Senny speaks with conviction […]
Few can boast of a professional life that includes investment banker, equity research analyst, long-time agency executive, and developer of two of the global advertising industry’s most widely relied upon data sets. Brian Wieser has devoted much of his career to understanding trends in media spending, its overall effect on advertising budgets, and what this […]
TODAY’S MARKETERS both appreciate and understand the ideals of brand purpose and the purpose-led organization. However, the complexity of global events, the acceleration of technology, and the need for profitable results amid economic uncertainty affect how marketing’s role makes a difference to both business and society. Some of the survey results were entirely unexpected. DOWNLOAD THE […]
While no one in business likes setbacks, Christine Guilfoyle is overcoming disturbing perceptions with an important new program. SeeHer is the ANA’s global initiative to champion the positive representation of women and the leading global movement to eliminate gender bias in marketing, media, and entertainment. A new edition of the report, Global Perceptions of Progress […]
