CorporateResponsibility
What 50 Years of Habitat for Humanity Can Teach Us About Building a Brand That Endures
Some brands endure because they protect what made them recognizable. The strongest endure because they also keep expanding what that promise means. Mention Habitat for Humanity and an image appears almost immediately. Volunteers. Hammers. A house taking shape. People working side by side with the family who will call it home. Few organizations—commercial or nonprofit—have […]
Inspirational Initiatives from Brands Making a Difference to the Planet & Society. View the Video.
Every year, The Internationalist highlights inspiring case studies of how brands and their marketing initiatives are making a world of difference by creating awareness, changing behaviors, and driving results for people, the planet, all living creatures… and for business. VIEW THE VIDEO to see case studies, commentary and trends in purpose-driven work. Interestingly, this year’s winners focus largely on […]