09 Nov, 2025

Insights, Commentaries & Articles

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The Internationalist connects the people and ideas in international advertising, marketing and media through content, thought leadership, community and collaboration. Marketer driven, The Internationalist has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building. The Internationalist is available in print, online and in-person—through Think Tanks, Awards and Summits—all to better serve the needs of this community.

GlobalSearch

Coca-Cola Leads Global Soda Interest Amid Rising Competition and Flavor Innovation

Deborah Malone0Tagged , ,

From June 2024 to June 2025, Coca-Cola maintained its dominance in global soda interest, with a 24% increase in trend index and the highest search volume. Competitors like Pepsi and Dr Pepper showed notable growth, while Mountain Dew experienced a decline, reflecting shifting consumer preferences and heightened competition. The Internationalist shares marketing insights through discussions, […]

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