MARKETING MAKES A WORLD OF DIFFERENCE
SUSTAINABILITY AND NEW MODELS FOR DOING BUSINESS
From Clean Tech to the Circular Economy, from Food Security to a Green Recovery and reducing emissions within the decade, we are surrounded with new considerations. Are we seeing new models that will change how business operates? Can marketing…
SUSTAINABILITY AND THE CONFUSION OF DOING GOOD
There is confusion around the many words now associated with “doing good” – be they purpose, sustainability, diversity and inclusion, CSR, corporate responsibility, dividends plus, or ESG. Ideally, all these terms should be linked to business…
SUSTAINABILITY AND THE EXPECTATIONS OF BRANDS
Consumer concerns are at the heart of the sustainability discussion among marketers. Yet, the marketing community is very much aware of the complexity of the concept as definitions of “sustainability” seem to expand as they encompass more elements of…